The Field VM Supervisor role is to cover all retail stores visual presentation. To work with VM planner on the implementation of VM standard in all stores. Store opening organization: VM layout plan, initial merchandising, marketing support, on-site support. Monthly store VM recap, regular Store visiting and good communication, offer professional visual skill and hands on training in the stores . Working close with vendor to coordinate visual assets to smooth landing also to ensuer campaign launching on time. Working close with VM Planner , Marketing team , Merch Team , and Sales Team to align VM Focus by month.
35% VM standard & guideline Implement in Stores:
Take full responsibility of the filed execution in all HOKA Stores , including DTC stores , Retail Paterner Stores and Mulity Brand Stores . Based on the VM General / Seasonal / Monthly/ Campaign Guideline , taking the requests from stores , to carry out the authentic , premiem brand image in stores , as well as to improve the sell- sthrough in sales . Regular Store visit and hands on adjustment in the stores are a must in daily work .
30% New Store Openning :
Work closely with Sales Team , Construction Team and Merch Team on the new store openning , both DTC and Retail Partner territory . Be a key player in the store opening project from the preparation by raise the reasonable reqeusts and meaningful suggestions to the co-working functions , to ensure the finally landing of the new stores are on time , on target , and ensure the HOKA VM guidelines are well presented as the Brand show case, the customer shopping experience and sales are maximized through effective display.
For Partner stores , train and work closely with Partner store VM team on daily execution .
20% Communication & Maintain VM works/data base info for all stores
· Well organize and plan Store data base for all stores , including sku capacity, fixture infor, sales info, etc. To seasonal update on the archived info based on real business situation.
· Maintain the Visual Merchandise Standard: Contribute to produce Visual Merchandizing information packs to be distributed to Hoka Retail partner Stores to ensure brand image is maintained.
· Communicate back the store VM insight relevant to products and consumer journey to VM Planner / Merch Team and Marketing Team / Sales Team / Construction Team .
· Frequent store visiting and tracking to teaching CVM, store VM, manager.also to improvement store execution.
15% Budget and Vendor Management
Well plan the monthly budget plan based on the annual VM calanedar , and store openning schedule .Well track the VM monthly cost via standard process with Vendors , contraol the cost with budget plan and ensure the high-quality in output .