About Us
G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.
Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.
With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.
Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.
If all that sounds like your kind of thing, well, we can’t wait for you to join us.
G Adventures is searching for a passionate communications expert to join our PR powerhouse. Based in Base Camp, our famous Toronto headquarters, the role is a rare opportunity for a creative, ideas-driven individual to join the world’s leading adventure travel company. We work hard, and we play hard! This role offers global travel, access to leading industry events and the opportunity to be part of our mission to change lives through travel.
Working closely with the global and regional teams, you will develop and implement the communications strategy for Canada, working with the very best media, content creators and partners to amplify our message. With a wealth of untold stories, innovative launches and access to some of the industry’s best thought leaders, the Communications Manager will be responsible for sharing the word of G in a strategic and impactful way.
With no two days the same at G Adventures, the ideal candidate will be able to:
Be our ‘boots on the ground’ in Canada, representing the business at industry events, with media and developing strategic relationships to help explore new avenues where we can share our story
Develop and implement the G Adventures communication strategy for Canada, continuing to position us as the leader in the adventure travel and responsible travel sector
Work with the Global Communications Lead and wider communication team to ensure all communication is streamlined for maximum impact. Collaborate with wider marketing teams to ensure a joined-up approach to communications, social media, SEO and other owned media
Have a nose for a good story, and how and where to tell it. Working with key stakeholders to develop news-worthy content be able to share with media
Rub shoulders with A list media, with your enviable black book of journalist contacts, across trade, consumer, business and broadcast
Have experience developing and running strategic partnerships with content creators, with clear KPIs and results
Write and distribute press releases, targeted pitches and other media materials to consumer and trade media
Build on G Adventures’ strong reputation as the leader in the adventure travel and responsible travel sector, and as the pioneer of community tourism. Work closely with Planterra, G Adventures’ non-profit partner, to tap into the human stories which demonstrate the impact our travel has on local communities
Secure and support interviews, speaking opportunities and comment pieces for leaders across the business, including our founder, Bruce Poon Tip
In line with the global and regional strategy, continue to secure a strong bank of impactful media coverage in A list titles, both across trade, consumer and broadcast
Scope, curate, and submit our industry award entries, to maintain consistent success
Manage all press trips from Canadian media and content creators, helping them to tell the story of G Adventures through first-hand travel experiences
Lead group press trips with media from across Canada and beyond, where relevant
Be voice of authority for communications across the business, sharing insights and expertise to help the business grow
Maintain relationships with key partners including airlines, tourism boards and travel agents, keeping them updated on G Adventures news and opportunities to be able to work collaboratively on media trips and editorial
Lead with service, managing all press office duties including responding in timely manner to incoming media requests, monitoring all coverage and managing press lists
Work alongside the critical incident team to manage and develop media responses to any crisis incidents
Reporting on communications from your region, providing tangible stats in line with the strategy to demonstrate successes and inform learnings
Supporting the Sales and Marketing teams in Canada, participating in local consumer and trade events
Secure relevant tourist board partnership funding and other partnership opportunities to help Canada’s growth strategy
What we’re looking for:
Passion! We’re a dynamic bunch, untied by our passion for changing lives through travel. We live and breathe our purpose and are looking for someone who can not only share this passion, but also spread it to our media and content creator community
Experience - we’re looking for at least 5 years of experience in PR and communications, either in agency or in-house
A strong understanding and connections within the travel industry and media, with proven understanding of how to place stories based on target audiences
A team player - you’ll be liaising with stakeholders across the business globally
Proven experience of managing a diverse and busy communications strategy, implementing creative media and public relations campaigns that drive brand awareness and equity, while also monitoring and reporting on successes
Experience in managing and quantifying content creator campaigns, ideally working with affiliates and multi-platform promotion across social media
Excellent writing skills, including an eye for a strong headline
What do we offer you?
Competitive salary commensurate with the role
Competitive benefits package
Birthday day off
Vacation time for you to recharge
Enhanced Parental Leave
Learning and growth opportunities
Employee Resource Groups
*Applicable based on location*
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.