Wholesale and Retail Marketing Coordinator

 The Wholesale and Retail Marketing Coordinator will play a pivotal role in executing marketing strategies that drive brand awareness, customer engagement, and sales growth across wholesale and retail channels. This position requires a dynamic individual with a strong understanding of both B2B and B2C marketing within the outdoor industry.

• Campaign Coordination:
  • Develop and implement marketing campaigns tailored for wholesale partners and retail outlets to promote the First Lite and MeatEater brand portfolios.
  • Collaborate with internal teams to create promotional materials, ensuring alignment with brand guidelines and timely delivery.
• In-Store Promotions and Events:
  • Plan and execute in-store promotions, events, and activations to enhance customer experience and drive foot traffic.
  • Work closely with retail partners to ensure consistent brand representation and effective merchandising.
• Digital Marketing Support:
  • Assist in the development and execution of digital marketing initiatives, including social media campaigns, email marketing, and online advertising, to support both wholesale and retail objectives.
  • Monitor and analyze digital campaign performance, providing insights and recommendations for optimization.
• Market Research and Analysis:
  • Conduct market research to identify trends, consumer behaviors, and competitive landscape within the outdoor industry.
  • Utilize data to inform marketing strategies and identify opportunities for growth.
• Collaboration and Communication:
  • Serve as a liaison between the marketing, sales, and product development teams to ensure cohesive strategy execution.
  • Maintain open communication with wholesale partners and retail accounts to support their marketing needs and gather feedback.
• Budget Management:
  • Assist in managing the marketing budget for wholesale and retail initiatives, ensuring cost-effectiveness and adherence to financial guidelines.

 Education/Training 

• Bachelor’s degree in Marketing, Business, or a related field.

Experience 

• 2-4 years of experience in marketing, preferably within the outdoor, apparel, or consumer goods industries.
• Proven experience in coordinating marketing campaigns across multiple channels.
• Strong understanding of digital marketing platforms and tools.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in Microsoft Office Suite, SmartSheet, Canva and familiarity with Adobe Creative Suite is a plus.

Specialized Knowledge/Skills 

• Passion for the outdoor lifestyle and familiarity with the hunting community is highly desirable.