Join our Beauty and Wellness team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: VP, Marketing - Beauty
Department: Marketing
Work Location: Boston, MA, Hybrid (work 3 days onsite)
Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.
What you will be doing:
The Vice President of Marketing for the Beauty and Wellness portfolio is a GM with P&L ownership for a $300M+ global business. The individual is meant to provide leadership, strategic direction, and business delivery of the company’s Beauty portfolio which includes iconic Brands such as Revlon, HOT Tools, Curlsmith and Drybar. This includes setting strategic direction, branding, innovation, commercial activation, collaborating closely with our key retail customers, product development, and direct-to-consumer marketing, always ensuring high return on investment, and working closely with operations and shared services to ensure efficiency.
Accountable for business strategy, including key where to play and how to win strategies.
Accountable for stewarding brand equity throughout commercial plans (e.g. branding, advertising, collateral).
Accountable for commercial innovation (e.g. claims, platforms, collaborations, etc.).
Accountable for content across all owned and paid channels (e.g. website, DTC, owned social, influencer).
A key contributor to innovation and product strategy development and GTM approach as a steward of brand equity.
Partners with COE (center of excellence) Insights for custom research to support brand building framework, BHT, and commercial innovation needs.
Partners with COE Creative Excellence on creative agency and production requirements.
Accountable for delivering business strategies, including strategic direction, brand positioning, and long-term strategic planning.
Partners with RMO (Sales) to identify key channel distribution opportunities to advise strategic plan.
Partners with Product & Innovation to ensure the readiness of key product launches to support the strategic plan.
Partners with COE Analytics for category growth forecasts, marketing efficiency lift, return on investment/ROAS, and working media budgets.
Forecasting difficulty and accountable for triangulating and owning consensus forecast.
Will brief IAT and Media AOR on omni-experience planning objectives.
Accountable for briefing creative AOR for creative strategy needs.
Accountable for strategy development specific to Amazon and DTC ensuring business objectives and marketing support are built into IAT briefing.
Collaborates with RMOs on brand distribution and channel strategy; represents marketing strategy and products to key retailers.
Requestor for updates on important metrics and performance indicators (e.g. BHT, return on investment, media delivery metrics, POS trends, Share trends).
Lead all aspects of the department’s marketing and business strategy and three-year planning, including strategic direction and brand positioning, driven strength and analysis, customer segment selection and penetration plans, and related product positioning. Ensure growth on the top and bottom line of the portfolio and each business and prioritize efforts accordingly to improve growth.
Coordinate marketing communications, including branding, public relations, advertising, trade shows, digital and events collateral materials, analyst and market research management, website design, and content and strategy, either directly or outsourced.
Provides strong brand stewardship and ensures brand equity in all initiatives. Works closely with the Creative Director to ensure all creative outputs are on strategy and brand.
Manages the marketing staff, which may include the Marketing Assistant, Associate Brand Manager, Brand Manager, Associate Marketing Director, Marketing Director, and Digital Marketers.
Works as a partner with the Sales Department to improve opportunities for establishing customers as strategic partners, as needed.
Supervise the advertising strategy and execution from concept to agency selection results reporting.
Manages subordinate supervisors and non-supervisory employees in accordance with Helen of Troy’s policies. Responsible for the overall direction, coordination, and evaluation of a department. Interviews, hires, and trains employees. Prepares work schedules, assigns duties, and directs work. Evaluates quality of work, conduct performance appraisals, and counsels employees. Addresses complaints and resolves problems.
Owning the business and delivering the P&L according to plan.
Skills needed to be successful in this role:
Ability to plan and manage concurrently at both a strategic and operational level.
Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
Demonstrated ability to lead effectively, working together with colleagues and staff to cultivate a collaborative environment.
Ability to manage cross-functionally and across an organization.
Demonstrated ability to manage outsourced marketing activities for research, etc.
Proficient in analyzing and planning for sales, marketing, and business strategies on a global scale.
Excellent communication and interpersonal skills
Experience working with and addressing upper management and retailers to food/drug/mass merchandisers.
Capacity to assume more significant executive responsibilities over time.
Excellent computer skills
Minimum Qualifications:
Bachelor's Degree
12+ years of Marketing experience in the Beauty industry with 4 years in a senior management position
Authorized to work in the United States on a full-time basis
Preferred Qualifications:
Masters Degree
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.
We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.