Senior Manager, Marketing – KI Concerts: 2024-3207

Headfirst Companies is seeking a Senior Manager, Marketing – KI Concerts to enhance brand recognition and spur revenue growth for our KI Concerts division. Reporting to Headfirst Companies’ Head of Marketing, this strategic, hands-on leader will serve as a key member of the Marketing team as the senior-most Marketing voice focused on the KI Concerts division. The Senior Manager, Marketing will be responsible for developing and implementing KI Concerts’ B2B marketing strategies to drive customer acquisition, engagement, and retention.  

The successful candidate will be a dynamic leader who thrives in a fast-paced, entrepreneurial, and inventive environment and is inspired by the opportunity to deliver on a vision of growth which will shape the future of a respected and established brand within the performance travel industry. They will possess well-honed analytical, creative, and communication skills, and be able to lead a team to execute against high standards of excellence.  

This role is a full-time corporate position. The ideal candidate will be interested and able to work primarily in-person from our Washington, D.C. HQ offices; hybrid or remote work arrangements may be considered for the right candidate. Some domestic and international travel is required (comprising up to three weeks per year). 

About KI Concerts 

KI Concerts is a leader in the performance travel industry and has created exceptional music tours for choirs, bands, and orchestras for over 40 years. We don't just sell travel; we curate transformative adventures that blend the art of music performance with the thrill of exploration. Creating life-changing experiences is our passion — and we are proud to put our customers at the heart of everything we do. KI Concerts is a division of Headfirst Companies, a Washington, DC-based organization dedicated to inspiring the personal best in people of all ages, backgrounds, and experiences.  

• Set marketing plans for the year using industry leading B2B marketing principles and deliver revenue growth goals for the company. 
• Develop strong positioning and compelling content to elevate the KI Concerts brand and capture hearts & minds among our audience of music directors and educators. 

• Lead the execution of all marketing initiatives across channels, including search, email, social, website, events, partnerships, and more. The candidate must be comfortable both developing strategy and getting hands-on across every facet of marketing in order to accelerate impact. 
• Manage the KI Concerts marketing team – directing workflow based on organizational priorities, providing guidance and insight into industry best practices, and developing key talent. 
• Oversee external contractors to effectively coordinate and deliver on all Marketing needs to achieve maximum impact. 
• Create and maintain the annual divisional marketing budget for KI Concerts, allocating funds across relevant channels/initiatives in a strategic and forward-looking manner. 
• Manage a large customer database to develop segmentation strategies and personalized engagement programs that increase retention and advocacy. 
• Partner closely with Sales to nurture leads and optimize conversion rates. 
• Implement data-driven approaches to optimize marketing performance, test new channels, and provide regular reporting. 
• Develop and manage the KI Concerts marketing budget to ensure financial goals are met. 
• Represent and advocate for the perspectives of KI Concerts customers and key partners in all business matters, serving as a bridge between internal and external stakeholders to allow the entire Headfirst organization to feel a deep connection with our participants, partners, and anyone else that is “touched” by a KI Concerts experience 
• Take on other responsibilities as assigned. 

The Requirements

• 8+ years of marketing experience with an emphasis on B2B products or services. 
• A successful track record of collaborating with Sales to hit revenue goals. 
• Deep expertise in lifecycle marketing. Hands-on proficiency with Hubspot is a plus. 
• Demonstrated experience using data to drive strategy, execution, and optimization 
• Bachelor’s degree in business, marketing, or music administration. 
• Personal experience with choral or orchestral music is a plus. A passion for international travel is a must! 

The Character

• An impassioned enterpriser who shares the Headfirst Companies’ core mission and values, and believes in our ability to work together to make a difference in the lives of children and young adults
• A juggler and prioritizer, who is accustomed to managing multiple complex projects at the same time and is able to maintain focus on key priorities in a noisy, fast-paced environment
• A team player who approaches professional hurdles with a strong sense of individual responsibility and a sincere emphasis on team over self.
• A humble and enthusiastic leader who possesses the passion and polish to serve as an ambassador of Headfirst Companies
• A motivated self-starter who is autonomous and dependable
• A doer who has an entrepreneurial spirit and a focus on finishing the job every day  
• An independent thinker who assumes responsibility beyond what is asked, and takes initiative for positive change
• A flexible, coachable, and down-to-earth teammate who has the desire and capacity to grow through self-reflection, and by both providing and receiving thoughtful, constructive performance feedback
• A consummate professional who has the ability to prioritize and multitask, managing several projects concurrently, sometimes under pressure, and often with tight deadlines, while maintaining a positive attitude and professional demeanor
• A patient problem-solver with a stellar sense of humor