Senior Manager, Global E-Commerce

Job Type: Full-Time, Salaried

Reports to: Chief Marketing Officer (CMO)

Classification: Exempt

Location: Bend, OR (Hybrid)

Job Level: L3 - Senior Manager

Date: January 2025

Summary/Objective

The Senior Manager of Global E-Commerce plays a pivotal role in leading and executing Ruffwear’s global online sales strategies and ownership of the consumer experience.. This role is responsible for driving revenue growth, optimizing the site experience, building and growing a sound customer retention model, and curating a regionally focused, premium content journey across the global websites. . This position reports directly to the Chief Marketing Officer and works collaboratively across the organization, including the Brand Marketing, Creative, IT, Sales, Operations, and Product teams. This position requires a strong blend of strategic thinking, e-commerce site expertise, and leadership skills to navigate the complexities of global online retail.

Position Requirements

• Responsible for developing and executing comprehensive global e-commerce strategies aligned with revenue, margin, and brand goals.
• Hire, manage, and mentor a team of E-Commerce professionals to execute digital marketing campaigns, e-commerce strategies, and online advertising. 
• Define and implement strategies for user acquisition, retention, and conversion optimization across all Ruffwear.com sites to increase time on site, LTV, improve conversions per user/session, and promote customer loyalty and satisfaction.
• Oversee management and optimization of Ruffwear.com to ensure user-friendly navigation, strong conversion rates, decreased bounce rates, seamless customer experience, in collaboration with UX/UI teams, IT, and third-party vendors to implement site enhancements and updates.
• Partner with Brand Marketing and Performance Marketing to align on content strategies for e-commerce initiatives and ensure SEO, affiliates, and email/SMS marketing follow brand performance goals.
• Manage Email and SMS marketing efforts including consumer segmentation, automation, and strategies to align with revenue targets.
• Develop and implement e-commerce merchandising strategies that drive product visibility and sales.
• Create forecasts and collaborate with the Supply Chain and international distributors to ensure adequate stock levels and optimize inventory turnover to meet forecasted sales targets.
• Lead efforts to enhance the online customer experience through personalization, customer service improvements, regionalization, and seamless checkout processes.
• Establish KPIs and metrics to measure e-commerce performance, analyze trends, and generate regular reports and forecasts for CMO and Marketing team leaders.

Supervisory Responsibility

• E-Commerce Merchandiser 
• E-Commerce Communications Specialist I (Email/SMS)

Work Environment

While performing the duties of this job, the employee regularly works in an office setting (Ruffwear office or home office as necessary).

Work Hours

Early morning and/or evening hours will be required to work with team members and partners in different time zones.

Travel

None

Required Education and Experience

• 7+ years of experience in e-commerce marketing, with a focus on global strategy and online sales growth.
• 3+ years of experience hiring, managing, and mentoring team members.
• Performance marketing experience is preferred
• Strong leadership skills and experience managing distributed, international teams.
• Deep understanding of e-commerce platforms (e.g., Shopify or Salesforce), digital marketing channels, and web analytics tools (e.g., Google Analytics, SEMRush, Klaviyo, Attentive).
• Experience in optimizing UX/UI for e-commerce websites and familiarity with A/B testing methodologies.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable strategies.
• Effective communication and presentation skills, with the ability to influence and collaborate with stakeholders across all levels of the organization.
• Proactive approach with the ability to work effectively in a fast-paced, global environment and manage multiple priorities.
• Drive for innovation and continuous improvement to stay ahead of industry trends in e-commerce and digital marketing.
• Passion for dogs and first-hand understanding of the interactive bond between canines and humans.

Preferred Education and Experience

• Bachelor’s Degree in Business Administration, Marketing, or related field.
• Expertise in international e-commerce regulations, logistics, and payment gateways.
• Experience in the outdoor, apparel, and/or consumer products industry.
• Passion for the outdoors. 

This position is available for local candidates already authorized to work in the country in which the position is based. Ruffwear is unable to sponsor work authorization for this position.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee to do this job. Duties, responsibilities, and activities may change at any time with or without notice. 

Business Unusual

At Ruffwear, we believe success goes beyond making great gear. Started as a one-person endeavor in 1994, Ruffwear has gained the support of dogs and humans around the world and is one of Outside Magazine's 100 Best Places to Work. Known for innovative products that help people and dogs of all abilities enjoy outdoor spaces together, our “pack” values diverse thinking and voices from different backgrounds. We appreciate a willingness to take intentional risks that promote creativity, strengthen customer relationships, and reduce our impact on the planet. Our privately held company reinvests profits back into our business to keep it sustainable and nimble, and we partner with organizations like The Conservation Alliance to help protect the lands and waterways where canines and humans connect and thrive. Based in Bend, Oregon, we test our products and explore with our own dogs among our nearby forests, rivers, and mountains. Our headquarters recently underwent an innovative renovation to provide a workspace that enhances the wellbeing and creativity of our pack. Our warm and collaborative atmosphere fosters the sharing of ideas through respectful and stimulating dialogue and helps us implement new initiatives with gusto.

The Perks (Job Benefits):

We believe that our employees and their achievements drive our success and that rewards must be mutual. We always keep employee experience in mind as we work to create a quality work-life balance for everyone in the Pack.

Compensation In the spirit of pay transparency, we're excited to share the expected base salary for this role is currently $125,000 (exclusive of fringe benefits & potential bonuses). If you are hired at Ruffwear, your final base salary will be determined based on factors such as workplace location, job-related skills and competencies, experience, as well as education and training. In addition to those factors, Ruffwear also considers internal equity of current Pack members as part of any final offer.

Total cash compensation is contingent on targeted company performance achievement and individual attainment of performance goals. Therefore, target total cash is not guaranteed and may vary annually.

Applications for this role are expected to be accepted through Friday January 31, 2025. 

Here is a snapshot of the benefits we provide:

• Medical, dental and vision choice coverage for employees and their dependents (inc. HSA/FSA) 
• Company-paid employee assistance plan, life insurance, AD&D, and long-term disability.
• 4 weeks of PTO to start – 5 weeks after 5 years, and 6 weeks after 10 years.
• 12 weeks of paid parental, family and medical leave.
• SIMPLE IRA retirement plan with 3% employer match.
• 50% off Ruffwear products and additional outdoor gear discounts.
• Company performance bonus eligibility each quarter.
• Up to $500/year reimbursement for Wellness expenses. 
• 16 hours of paid Volunteer Time each year.
• Month of Unleashed Discovery (sabbatical leave) every 5 years.
• 2 Field Days per year to test product samples with dogs in action.
• Annual company-wide outings and regular virtual/in-person events.

Equal Opportunity Employer:

As a mission-driven brand, Ruffwear is deeply committed to putting people first and creating a space where we can be our authentic self. We welcome, embrace, and celebrate all people regardless of gender, age, race, disability, nationality, ethnicity, faith, or sexual orientation.

We encourage you to apply regardless of your experience within the outdoor industry. At Ruffwear we believe that experience comes from a variety of places. We look for individuals who are curious, collaborative, and treat others with respect and gratitude. Show us how your experiences have shaped you and how you can contribute to Ruffwear in our mission to foster canine and human connections outdoors. We can’t wait for you to share with us your personal story!