Senior Director Travel  Marketing Strategy - SAP Concur

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At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. 

Senior Director Travel  Marketing Strategy - SAP Concur 

Locations: Candidate will need to work within 40 miles of an SAP office and will need to be in the office a minimum of 3 days per week. Preferred locations: Atlanta, GA - Bellevue, WA – Dallas, TX 

Product Marketing is a global role, founded on solution area subject matter expertise, that holds key accountabilities in four broad areas: 

• Partnering closely with R&D teams to align technology innovation to the greatest customer need and market opportunity to maximize value for SAP and our customers.  


• Owning all aspects of the product value proposition lifecycle from product release readiness gate, announcement & on-going product communications, and digital customer journey, demonstrating deep customer, competitor & market understanding at each step. 


• Defining the global marketing plan and then delivering this plan through and with the M&S discipline expert teams, ultimately ensuring that customers, partners, analysts, and press across the world understand, believe, and desire the value of SAP solutions.  


• Owning the global SAP sales and partner sales enablement content to ensure our direct and channel sales teams can hit their targets. 

The Product Marketing functions require deep subject matter expertise (SME) of their product/solution area and the ability to represent this depth to stakeholders inside and outside the company.  

The Senior Director of Concur Travel Product Marketing is responsible for supporting the President of Concur Travel in positioning and representing, the industry-leading, Concur Travel internally and externally.  This individual will partner closely with the President, and VP of Concur Travel Product Marketing and their teams along with Product Engineering, Global Marketing, Events, Regional Marketing, and Customer Success.  This individual will also aid in efforts to develop a global marketing plan for Concur Travel to ensure that our value proposition is clearly understood and differentiated from its competitors.  

The successful candidate must be comfortable collaborating with other leaders including commercial, product management, regional product marketing as well as marketing leaders in the corporate marketing and field teams. 

The Sr. Director of Travel Marketing Strategy will work closely in support of the Head of Concur Travel Market Strategy . They will work collaboratively across their leadership team, including within ISBN as well as the broader SAP community. The Sr. Director - Travel Marketing Strategy will provide support and lead initiatives across Marketing teams to drive core marketing strategies, demand generation, and positive external company perceptions of SAP Concur in the B2B category. 

The Sr. Director of Travel Marketing Strategy will support the Travel Product Marketing team in driving internal alignment by rallying teams around coordinated, strategic investments in target audience segments. The Sr. Director of Travel Marketing Strategy must be comfortable working within a highly matrixed organization and collaborating with area leaders including commercial, product strategy and engineering leaders, as well as marketing leaders in the corporate marketing and field teams. 

 What you will do: 

• Represent and Proxy for the President of Concur Travel strategy in meetings with Customer Success, Product Engineering, Marketing groups, External Travel Suppliers, Industry conferences, ELT meetings and others. 


• Ensure articulation of the unique business value of integration between Concur Travel and Expense working with Product Marketing to create compelling marketing programs that engage audiences across the customer lifecycle. 


• Support strategy/interaction with market stakeholders such as Analyst Relations, Travel Consultants, Public Relations, Events, Field, Solution, and Global Marketing along with internal communications, and other communication channels (i.e., social media) to deliver thought leader messages into the market. 

What you will bring: 

• 5+ years of proven high-impact analytical approach, strategy creation, or product marketing. 


• 7+ years of proven corporate travel experience (@GDS, TMC, Corporate Payments, Airline, Hotel, OBT) 


• Track record of success building driving strategy development, marketing plans, executing with a performance management lens and an ability to work through ambiguity. 


• Travel industry / ecosystem awareness to understand and capitalize on trends to drive portfolio differentiation, growth, and messaging 


• Strong collaborator who can manage across the organization, working with teams such as Customer Success, Enablement, Marketing, Product Engineering, Finance and Operations. 


• Experienced communicator, with strong oral and written communication skills, who is capable of influencing others and presenting at Industry events.  


• Confidently and eloquently represents the business value of our solutions. 


• MBA or equivalent work experience. 

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Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 159,900 - 367,000 (USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

Requisition ID: 394624 | Work Area:Marketing  | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

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