Senior Director, Global Brand Marketing

About Us 

Stanley is defined by Creativity, Building and Invention. Driven by purpose, passion and performance. Obsessed with making a difference. And keeping our promises. Proud of our yesterday. And focused on building the team of tomorrow.

Position Overview: 

Stanley is seeking a Senior Director of Brand Marketing who is driven, ambitious, and ready to take our brand to new heights. In this influential role, you will have the change to elevate our brand's visibility and contribute to its growth. Your innovative thinking, track record of accomplishments, and ability to connect with consumers will be vital in establishing a strong brand identity and broadening our market reach. Apply today to be a part of our journey towards continued growth in brand equity and value. Bring that energy! Exude your personal passion and make work fun! 

This position is based in our Seattle, WA offices, with a flexible schedule (discussed on hire). 

Key Responsibilities:

• Brand Vision: Partnering closely with the creative services team, develop the brand foundations and sharp points that build consistency in our brand proposition - positioning, aesthetic, tone and voice. 

• Global Integration: Leveraging global brand guidelines, implement and develop ways of working that unify regional OBU's in strategy and tactics while offering agility and flexibility to capitalize on regional opportunities. 

• Brand & Channel Execution: Demonstrate expertise in a broad array of marketing channels, marketing tactics and management of outside vendors / agencies to achieve growth (Awareness, New Customer Acquisition, CLV and Conversion) in key sales channels; including DTC, digital, affiliate, wholesale and retail. 

• Go To Market: Reimagine the global go-to-market process to capture increased efficiency and better align product, marketing, creative and channel strategies in pursuit of omnichannel success. 

• Community: Develop strategies in collaborations, partnerships, ambassadors and KOL's to build a diverse organic community that drives the voice and energy for the brand across different marketing verticals. 

• Social Channels: Build an always-on content strategy that delivers content across all social media channels, grows our community, and drives engagement and conversation. 

• Campaign Development: Ideation. Creativity. Inspiration. Lead the internal and external teams through insightful briefs to develop campaigns that reinforce our positioning in the workwear community and encourage new consumers to pursue our purpose. 

• Cross Functional Leadership: Collaborate with key departmental leads to align and prioritize content and campaign execution in pursuit of business objectives; Seasonally, Globally and Regionally. 

• Budget Management: Own and deploy a designated budget to build and execute branded content and campaigns. 

• Develop the Team: Recruit, develop and champion the global marketing team by providing leadership, establishing trust and creating an environment of fun and energy that builds our brand culture. 

Education & Experience: 

• Bachelor's degree in marketing, business, or work experience in a related field. 

• 12 + years of extensive experience in brand marketing, with a track record of developing and implementing high-level brand strategies. 

• Strong leadership and team management skills with experience managing leaders and multi-level organizations.

• Excellent understanding of consumer behavior, market dynamics, and brand development principles. 

• Proven experience in collaborating with cross-functional and global teams to craft and deliver high level marketing campaigns for Stanley products. 

• Creative thinker with the ability to translate ideas into effective marketing campaigns. 

• Executive presentation, communication and interpersonal skills. 

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors such as work location, job-related knowledge, skills, qualifications, and experience.

Salary Range

$200,000 - $230,000 USD

Stanley is committed to a diverse and inclusive work environment. Stanley is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach recruiting@stanley1913.com. 

Stanley is a total rewards company, which includes rewards beyond base salary. At Stanley, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.

About HAVI 

HAVI is a global, privately owned company that connects people with ideas, data with insights, supply with demand, restaurants with deliveries and ultimately, people with the products they love. Whether we are sourcing, storing or delivering products, we bring unmatched category expertise and unrivaled operational excellence, combined with powerful digital analytics and insights. Founded in 1974, HAVI employs more than 10,000 people and serves customers in more than 100 countries. HAVI’s business units include Supply Chain, tms and Stanley. Our portfolio of businesses offers best-in-class sourcing and supply chain capabilities, brand defining marketing and promotion services and innovative consumer products. For more information, please visit HAVI.com, tmsw.com and stanley1913.com.