Marketing Manager - Optics/Self - Defense

WHO WE ARE: We work where we play! Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter.

 Position Overview:

American Outdoor Brands (AOB) was forged in innovation and the desire to build brands and produce high quality products that support the everyday shooter, hunter, defender, and outdoorsman. AOB is known for its leading marketing strategies and campaigns and is looking to hire a Marketing Manager for our Marketing department. The Marketing Manager supports a variety of marketing initiatives across the business. A few of the key responsibilities of this role include the build-out and execution of marketing campaigns, product marketing launch plans, active budget management, influencer/ ambassador/ affiliate management, as well as continuous support of the business’s go-to-market (GTM) strategies. Our Marketing Managers typically execute on these tasks across a variety of different brands and product lines.

Essential Duties and Responsibilities:

• Marketing campaign build-out and execution, with support from Marketing leadership:
  1. Plan, execute, and optimize micro and macro marketing campaigns to drive brand and product awareness as well as consumer pull-through
  2. Plan and execute new product launch plans from the initial kick-off stage to roll-out, including creative assets
  3. Monitor key performance indicators (KPIs) and helping analyze marketing campaigns as well as the overall campaign performance
  4. Use data-driven insights to refine strategies and improve campaign effectiveness
  5. Maintain brands’ positioning and guidelines
• Collaboration:
  1. Support a collaborative and creative work environment, with continuous focus on supporting key company initiatives
  2. Ensure standard processes, procedures, and workflows are followed
• Strategic planning, with support from Marketing leadership:
  1. Develop and implement comprehensive strategies aligned with the overall business’s GTM marketing needs 
  2. Conduct market research to identify trends, opportunities, and competitive threats
  3. Creation of the short-term and long-term marketing plans
• Budgeting, with support from Marketing leadership:
  1. The build-out, and in some cases the ownership, of brand(s) specific marketing budgets, including allocation based on strategic priorities and overall business need and goals
• Oversight of relationship management, with support from Marketing leadership:
  1. Collaborate with cross-functional teams such as sales, product development, and operations to ensure focus and prioritization is aligned to the overall business strategies, needs, and goals
  2. Assist with oversight of the utilization, contracts, and overall relationships with external partners, agencies, macro-influencers, micro-influencers, ambassadors, and affiliates
• Utilization of digital marketing strategies, with support from Marketing leadership:
  1. Develop and execute digital marketing strategies, including SEO, SEM, and SMM (social media)
  2. Monitor and optimize digital merchandising and our overall online presence to enhance brand visibility and product awareness
• Innovation and adaptation:
  1. Stay updated on industry trends, emerging technologies, and innovative marketing practices
     • Monitoring and analysis of our competitors’ focus and strategy 
  2. Implementation of new strategies to stay ahead of the competition
• Market analysis:
  1. Analyze market trends and competitor activities to identify marketing/brand opportunities and challenges
  2. Provide insights and recommendations based on market intelligence
• Content strategy:
  1. Work closely with the broader team(s) to help ensure consistency in messaging and visuals across all communication channels
  2. Work closely with the broader team(s) to help ensure content aligns with brand messaging and resonates with target audiences.

Education and Experience:

• Education: Bachelor’s degree in Marketing preferred
• Experience:  5+ years’ experience preferred
• Microsoft Office
• Experience with the shooting, hunting, personal defense, and/or outdoor industry 
• Excellent written and verbal communication skills

 Competencies and Skills: 

• Manage and prioritize time and resources
• Excellent problem-solving skills
• Project management
• Type accurately
• Excellent written and oral communication
• Attentive to detail
• Good organizational skills
• General office equipment
• Judgment and problem-solving skills based on advanced or technical concepts

Physical Demands: 

• Regular and predictable attendance is required.
• Some work is required in "off-hours" for business meetings/company events.
• Ability to sit for prolonged periods of time in front of a computer. 
• Ability to move about facility on regular basis to perform physical activities, such as, but not limited to, lifting heavy equipment (up to 50 lbs. unassisted), bending, standing, climbing, or walking.
• Visual and hearing acuity.

NOTE:  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

General office environment, with some exposure to plant environment, with fork lift and other general hazards.

Exposure to the outdoors, unstable ground, and some climbing.  

American Outdoor Brands (and its affiliates) is an equal opportunity employer and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.   10.