Marketing Manager

Position Overview: 

Be responsible for creating and executing marketing strategy, annual plan and marketing activities for Stanley China & be marketing and brand guardian and consultant for other Asia Pacific markets, with an aim to continue to build up the premium brand position and support aggressive business growth.

Key Responsibilities:

BRAND MARKETING

• Develop and implement marketing strategy and annual plan for China to support aggressive business growth
  
  
  
  • Develop impactful marketing campaigns to increase brand/new product exposure & consideration, and driving traffic to relevant EC platforms
  
  
  
  


• Manage brand-owned social media to continue to drive brand engagement

OTHERS

• Provide local consumer insights to APAC PD/Marketing team


• Manage and control marketing budget

Other key partners for interaction: Korea Sales leader, Korea EC manager, CAP marketing – brand & trade; CAP product development, GM of APAC, external brand/trade marketing agencies, and retailers/distributors

Skills and Experience: 

• Proven track record driving multiple streams of work – from brief through creative development to execution


• Knowledge and insight of local market and consumer needs; knowledge and experience of local mechanism and platforms (social media, website, blog and etc.)


• Experience managing people, agencies, and budgets


• Strong collaborator, result/solution-driven, resilient, effective communicator in Korean and in English– both verbal & written


• Ability to extract insights from multiple data sources, and make informed, strategic recommendations


• Possesses a genuine passion for brand story-telling


• Past experience working for Global brands with frequent communication with overseas cross functional teams is a plus

Education and Requirements: 

• Bachelor’s degree in business, marketing, literature, or related field


• 5 years marketing experience, preferably with consumer goods/lifestyle brands/retail background, with a specific emphasis in brand strategy, digital/social media marketing, marketing campaigns, trade marketing or agency roles