Marketing Internship Summer 2025

Wilderness Resort in Wisconsin Dells, Wisconsin is America's Largest Waterpark Resort! The Wilderness provides a fun, safe, and memorable experience to not only our guests but out employees as well! We are a family-owned resort that takes pride in ensuring guest satisfaction as well as treating our employees like family. We strive for excellence within our resort and hope to create a long-lasting positive influence on the employees that join our team!
 

The Summer Internship Program is a great summer opportunity for students looking to gain professional development, hands on experience, and an overall better understanding of what career path in the hospitality industry looks like.

The Wilderness Resort is committed to building hospitality leaders, we believe attracting, motivating, and retaining top notch talent has been our competitive advantage and we want our guests to feel the different when they stay with us too! To ensure this exceptional service, we hire individuals who are passionate about hospitality and who take genuine pride in their work. 

Each intern will work closely with and be assigned a mentor from our management team while gaining basic professional skills related to department management. Interns will meet regularly with their mentor to discuss accomplishments, areas of opportunity, and to set future goals during their internship program.

Summary

The Marketing Intern that joins our team will have a chance to provide creative ideas to help achieve our Marketing Department and company goals. As a Marketing Intern, you will collaborate with our Marketing Team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and help you be prepared to enter any fast-paced work environment.

Things to expect within the first days of your internship:

• Get to know our marketing team.


• Tours of Wilderness property, Wild Rock, and Sundara.


• Get situated with email and marketing drive at your personal station. 


• Go over Branding Guide, Media Calendars, and Project Reports for all properties with Senior Marketing Manager. 


• Fill out Wilderness marketing internship questionnaire asking what they hope to be able to learn while you are here. 

Essential Duties and Responsibilities:

• Sit in with Senior Marketing Manager for property yield/marketing meetings for our WI and TN properties.
  
  
  
  • We discuss call center volume for guests booking rooms and cabanas, room revenue, website statistics and digital projects, eblast plans, group sales and events, at our conference center, media buys and plans through our ad agency, social median plans and statistics, PR events and efforts and influencer visits, and company progress and updates. 
  
  
  
  


• Meet with Social Media Manager to go over social projects.
  
  
  
  • Keep a social story and real monthly calendar for our main Facebook and Instagram channels and come up with content ideas to populate it.
  
  
  • Keep a social calendar for our HR Facebook and Instagram channels and come up with content ideas to populate it.
  
  
  • Design social graphics as needed. 
  
  
  
  


• Attend social media meetings where we go over future posts and brainstorming. 


• Design print requests as needed for WI and TN properties. 


• Perform marketing analysis and research on our competition.


• Assist with property photoshoots and video shoots as they arise. 


• Work on Capstone project
  
  
  
  • Create their own project that applies the skills they are learning as a Wilderness Marketing Intern. To be presented at the end of their internship.
  
  
  
  


• Present Capstone project to Senior Marketing Manager
  
  
  
  • Go over presentation slides each month to make sure internship is helpful and productive. 
  
  
  
  


• Intern will present their completed Capstone project on the last Marketing yield meeting they attend in August. 
  
  
  
  • COO, GM, Revenue Team, Marketing Team, Group Sales Director, and Guest Services Director in attendance.