INTERN - Marketing

MARKETING INTERNSHIPS

Subaru of America, Inc.’s Internship Program provides a valuable opportunity for students to gain real-world experience related to their major.  Interns have the chance to work on meaningful projects, collaborate with professionals, and develop skills that will be beneficial in their future careers.  It’s an excellent way to jump-start their career and enhance their skillset, making them more marketable in their field of study.  The Marketing internships are for students pursing a Bachelor’s Degree or MBA with a major in Marketing or Advertising.

Term

• 1 year in length [37.5 hours per week during the summer; ~20-25 hours per week during school year around school schedule]


• Internship to begin in May and end the following May


• Location – Subaru Headquarters in Camden, NJ


• $20 an hour (undergrad)

Qualifications

• Juniors, Seniors planning to pursue a Master’s Degree, or students currently enrolled in a Master’s Program


• Must be an active student for the entire length of internship


• At least 1 year of work experience


• Must possess a valid driver’s license and an acceptable driving record (depending on internship)

Skills

• Excellent communication and interpersonal skills with the ability to interface with all levels of the organization


• Proficiency in Microsoft Suite [Outlook, Word, Excel, PowerPoint]


• Ability to work independently and as part of a team

Areas within the Marketing Department

Advertising Intern

• MAJORS:  Marketing or Advertising


• Advertising intern will gain exposure in the area of Advertising, Production, and Media.  Conducts on- and off-line research to inform content in National and Dealer Advertising.  Assists in the planning, production, implementation, and tracking of National and Dealer TV, Digital and Social, Print, and Radio advertising creative executions.  Supports the planning, production, implementation, and tracking of added value, branded entertainment programs, brand extension campaigns, and diversity advertising and marketing efforts.

Brand Relationship Marketing Intern

• MAJORS:  Marketing


• Brand Relationship Marketing intern supports the Relationship Marketing team whose role is to increase Subaru brand loyalty among current and prospective owners.  Assists wotj owner communications, owner event production, and project management of the SOA HQ Gear store.  In 2025, Subaru is developing a new Owner Loyalty program.  Will have a unique opportunity to be involved in developing and launching that program.  

Cause Partnerships & Field Marketing Intern

• MAJORS:  Marketing or Advertising


• Cause Partnerships & Field Marketing intern works with the Love Promise Community Commitment and Field Marketing areas.  Supports the development, retailer enrollment, and execution of marketing campaigns around the environment, health and wellness, community, education, and animals.  Assists in the management of relationships for brand partnerships, events, and our Subaru field team.  The Love Promise Community Commitment and Field Marketing teams manage the partnerships and event activations for initiatives in cause marketing, the development, enrollment and execution of Subaru retailer (store) Love Promise activations, and regular retailer or remote field team outreach.  

Digital Marketing Intern

• MAJOR:  Marketing


• Digital Marketing intern participates in various planning sessions for national brand and local retailer (dealership) programs and communications.  Assista with Subaru vehicle model launches and updates for the upcoming model year across web platforms.  Compiles and maintains a monthly Field Marketing update presentation (PowerPoint) that captures new changes, enhancements, and developments with our Retail Websites, Certified Web Tools, and In-Store Digital technology programs. Monitors and reviews the status of In-Store Digital platform uptime, and communicate any issues with the Subaru Field teams for quick resolution.

Integrated Media Marketing Intern

• MAJOR:  Marketing, Business Management, or Communications


• Integrated Media Marketing intern is an integral part of the integrated media team, working on tasks across social media, influencers, and paid media.  Assists the managers and specialists with tasks including monitoring and measuring influencer performance, assisting with the creation of campaign timelines across vehicle launches and brand equity pillars (National Make A Dog’s Day, Share the Love, etc.)  Responsible for creating content on an as needed basis and reporting upon industry trends. 

Product Marketing Intern

• MAJOR:  Marketing or Advertising


• Product Marketing intern assists in the coordination, research, and strategy development of bringing new cars and product to market, experiential marketing.  Plans, coordinates, and overall general event support including Subaru Tecnica International & Subaru Wilderness Enthusiast Events, Winterfest, Philadelphia Union, Philadelphia Flower Show, REI events and Universal Agency Briefing.  Supports includes logistics, transportation arrangement, event strategy, event execution, event recap and analytics.  Assists with developing and crafting copy for email marketing campaigns relating to product and events. Creative requests through the Marketing Services Tool.