GTM Associate - Specialty, HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: GTM Associate – Specialty, HOKA

Reports to: Sr. US GTM Manager – Run Specialty, HOKA

Location: Remote

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

HOKA exists to ignite bold change and propel people forward. Our mission is to deliver the best product, defy convention, innovate fearlessly, operate thoughtfully, and inspire people to move.

The US GTM Associate plays an important role in helping oversee the successful completion of projects and deliverables tied to strategic wholesale opportunities at HOKA, focusing on reaching and engaging with new and existing consumers. As the main point of contact with the HOKA marketing team, this individual will own and manage the creation of a marketing strategy and calendar with each Strategic account. This individual will work collaboratively with corresponding Key Account Sales Managers, Creative, Field Experience Team, Brand Communications, and entirety of the US Marketing team to bring this to market in the US. Relationship building, business management, data analysis and reporting are skills key to this role for building long term brand health and loyalty with consumers and accounts.

A strong candidate for this role is extremely organized, detail oriented, and operationally minded, and is an independent self-starter who will fearlessly lean into unfamiliar situations to learn new information and pose solutions for efficiency and productivity. This role is extremely valuable to the success of the entire Marketing Team, and strong communication, analysis and attention to detail will ensure that the role supports and progresses the business.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

• 1. Develop and execute marketing initiatives as a part of the strategic wholesale strategy with internal HOKA team. This includes owning the timeline and facilitating the creation and approval of marketing assets and deliverables between teams alongside the HOKA Key Account Manager, Field Experience Leadership, and US Sr. GTM Manager.
• 2. Collaborate with sales and marketing personnel on the strategy, development, budgeting, and execution of contracts tied to paid media, in-store, and in-person events as a part of the US GTM co-op marketing investment and seasonal initiatives.
• 3. Working closely with the HOKA US Sr. GTM Manager, develop and lead presentations for key meetings with strategic accounts that align the account with HOKA brand strategy, shares learnings of prior plans, and sets the tone for partnership recommendations.
• 4. Track and monitor custom POP projects, campaigns and initiatives to assess effectiveness and continuously evaluate, communicate, and recommend optimizations and improvements with HOKA stakeholders. Do so within a monthly and fiscal budget to prioritize and execute marketing initiatives with trade partners.
• 5. Perform retail visits and attend relevant marketing events and opportunities around the country while gaining insights and market research to influence future opportunities.

Who You Are

• Must be proficient in Microsoft Office – Outlook, Word, Excel, PowerPoint
• Ability to effectively prepare and present information and respond to questions from management, employees of the organization, clients, and customers
• Priority and time management, planning, and organizational skills

We’d love to hear from people with

• 3+ years related marketing experience including trade, experiential, and run specialty marketing.
• Experience within a wholesale environment, including experience leading projects.
• Knowledgeable in current trends in fitness/running/outdoor industry
• Previous experience organizing and supporting online presence with accounts and executing marketing initiatives.

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
  

$30/hour

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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