At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title: HOKA GTM Associate Manager –Sporting Specialty
Reports to: Sr. US GTM Manager – Strategic Accounts, HOKA
Location: U.S. Remote
Interested applicants must reside in one of the following approved states:
Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington
The Role
HOKA exists to ignite bold change and propel people forward. Our mission is to deliver the best product, defy convention, innovate fearlessly, operate thoughtfully, and inspire people to move.
The US GTM Associate Manager plays an important role in helping oversee the successful completion of projects and deliverables tied to strategic wholesale opportunities at HOKA, focusing on reaching and engaging with new and existing consumers. As the main point of contact with the HOKA marketing team, this individual will own and manage the creation of a marketing strategy and calendar with key sporting specialty accounts including but not limited to Fleet Feet. This individual will work collaboratively with corresponding Sales, Creative, Field Experience Team, Brand Communications, and entirety of the US Marketing team to bring this to market in the US. Relationship building, business management, data analysis and reporting are skills key to this role for building long term brand health and loyalty with consumers and accounts.
A strong candidate for this role is extremely organized, competitive, detail oriented, and operationally minded, and is an independent self-starter who will fearlessly lean into unfamiliar situations to learn new information and pose solutions for efficiency and productivity. This role requires strong negotiation skills and the ability to advocate for the brand’s interest including the capacity to engage in challenging discussions both internally and externally on ideas and programming. This role is extremely valuable to the success of the entire Marketing Team, and strong communication, analysis and attention to detail will ensure that the role supports and progresses the business.
We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Your Impact
The primary functions of this role, include but are not limited to:
- 1. Build and execute marketing initiatives as a part of the strategic wholesale strategy with internal HOKA team. This includes owning the timeline and facilitating the creation and approval of marketing assets and deliverables between teams alongside the HOKA Sales, Field Experience Leadership, and Sr. US GTM Manager.
- 2. Collaborate with sales and marketing personnel on the strategy, development, budgeting, and execution of contracts tied to paid media, in-store, and in-person events as a part of the US GTM co-op marketing investment and seasonal initiatives.
- 3. Working closely with the HOKA Sr. US GTM Manager, develop and lead presentations for key meetings with strategic accounts that align the account with HOKA brand strategy, shares learnings of prior plans, and sets the tone for partnership recommendations.
- 4. Track and monitor custom projects, campaigns and initiatives to assess effectiveness and continuously evaluate, communicate, and recommend optimizations and improvements with HOKA stakeholders. Do so within a monthly and fiscal budget to prioritize and execute marketing initiatives with trade partners.
- 5. Perform retail visits and attend relevant marketing events and opportunities around the country while gaining insights and market research to influence future opportunities.
Who You Are
- Able to prioritize workflow, show initiative and be proactive
- Able to think strategically and exercise good judgment
- Strong written and verbal communication skills to interact with internal colleagues and external partners professionally and effectively, with particular focus in a virtual environment
- Capable of operating in a fast paced and often ambiguous environment
- Highly motivated team player and self-starter
- Able to prioritize workflow, show initiative, and be proactive
- Ability to effectively prepare and present information and respond to questions from management, employees of the organization, clients, and customers
We’d love to hear from people with
- Bachelor’s Degree in Marketing or related field, or equivalent combination of education and experience.
- 3+ years related marketing experience in one or more of the following areas: Wholesale Marketing, Field Marketing, Digital Marketing, eCommerce Marketing
- Experience with large retailer wholesale environment both digital and in-store, including experience leading projects
- Excellent negotiating and problem-solving skills
- Exceptional attention to detail
- Knowledgeable in current trends in fitness/running/outdoor industry
- Footwear industry experience
- Previous experience organizing and supporting and executing marketing initiatives wholesale GTM initiatives with a Fleet Feet and/or big box equivalent account is a plus
What We'll Give You
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Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
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Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
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Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
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Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
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Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
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Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
$73,000 - $83,000
The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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