Global Influencer Manager - HOKA

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Global Influencer Manager

Reports to: Sr. Manager Global Social Media

Location: Remote

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

HOKA exists to ignite bold change and propel people forward. Our mission is to empower people to push past limits and reach new heights.

Under the direction of the Sr. Manager, Global Social Media, the Global Influencer Manager elevates the HOKA brand through influencer marketing. This individual is passionate about authentic and inclusive storytelling that inspires a world of athletes to fly over the earth.

The Global Influencer Manager will play a pivotal role in shaping and executing HOKA’s influencer marketing strategy to amplify brand priorities and campaigns. Reporting to the Senior Manager, Global Social Media, this individual will lead influencer programs that elevate brand storytelling, drive authentic engagement, and expand HOKA’s reach across global markets.

The ideal candidate is an experienced influencer marketing professional with a proven track record of leading initiatives at a brand or agency. They will have a deep understanding of the ever-evolving influencer landscape, a strategic approach to program development, and the ability to collaborate within a complex corporate structure. This is an individual contributor role requiring innovation, self-direction, and exceptional communication skills to work across multiple teams and stakeholders.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
The primary functions of this role, include but are not limited to:

1. Campaign Development & Activation: Design and implement influencer campaigns that integrate seamlessly into broader marketing initiatives.

2. Measurement & Optimization: Foster long-term, authentic relationships with influencers that embody HOKA’s values; and negotiate contracts, manage budget and oversee deliverables to ensure a success partnership.

3. Cross-Functional Collaboration: Collaborate with cross-functional teams across the Global Marketing organization and regional teams to ensure strong influencer integration in brand campaigns

Who You Are

• A team player who is highly motived, collaborative and a driven self-starter
• Ability to thrive as an individual contributor while collaborating within a complex corporate structure.
• Must have excellent communication, interpersonal, project management and organizational skill
• Strong negotiator

We’d love to hear from people with

• 6+ years of experience in influencer marketing, with a focus on brand or agency roles.
• Proven track record of leading successful influencer campaigns that drive brand growth and engagement.
• Deep understanding of the global influencer landscape, including platform-specific trends and regional nuances.
• Experience managing influencer relationships, from nano-level creators to macro or celebrity talent
• Self-starter with an innovative mindset and a passion for staying ahead of industry trends.
• Passion for running, fitness, or performance sports is a plus.

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
  

$105,000 - $115,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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