Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: eCommerce Director, Prestige Beauty
Department: Marketing
Work Location: Boston, MA, Hybrid (work 3 days onsite)
Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.
What you will be doing:
The Director, Direct-to-Consumer E-Commerce for Prestige Beauty will manage a team of six DTC e-commerce managers, merchandisers and retention managers to drive growth on drybar.com and This leader will be accountable for identifying strategic growth strategies for brand.com in partnership with the VP, Beauty. They will manage a team of 5-6 DTC subject matter experts.
Lead all aspects of the growth of the Prestige Beauty brands within direct-to-consumer (DTC). Develop winnings strategies for the brand experience on brand.com that drive brand growth and lifetime value critical metrics. Partner with brands and Digital team to develop digital strategies, capabilities and content that improve the consumer experience. Partner with teams across different functions (Experience Planning, Brand, Content, Analytics) to cultivate an analytical culture that facilitates sound business decision-making and enables an adaptable, business-centric approach to encouraging growth. Leverage DTC KPIs like AOV, CAC, LTV, Conversion Rate and Retention to propel DTC growth.
Collaborate w/ UGC influencer manager and lead all aspects of the UGC and Influencer ecosystem to drive engagement, brand storytelling, and authentic connections with consumers. Ensure alignment with broader brand and DTC strategies, integrating user-generated content and influencer campaigns into digital and eCommerce touchpoints.
Partner with the Brand leads to build out channel strategy and the place of our digital channels within it. Partner with the Marketing COE to identify and scale our digital marketing capabilities working with the digital team and external suppliers to significantly upgrade our understanding and investment in incremental growth strategies across all digital media formats. Collaborate closely with internal analytics and creative teams, as well as external media agencies, to ensure alignment and execution of incremental growth strategies across all digital media formats.
Build out our trading capabilities to deliver on business growth expectations, working with business partners to scale our trade and merchandising activities.
Coordinate CX capabilities across site content, UI and customer communications. Leverage “community” as a core brand USP, building on CX/CRM critical metrics to ensure the business is focussed on our customers.
Build, lead and empower a team of digital experts to rise to the challenge of our strong commercial targets.
Skills needed to be successful in this role:
Ability to leverage DTC metrics to identify growth opportunities, build testing roadmaps, and drive performance improvements for enhanced eCommerce efficiency.
High analytical skills – comfortable with working with data and developing business strategy
In-depth understanding of ecommerce performance metrics, testing & optimization
Management responsibility of technical development required to support the digital business.
Demonstrated success developing DTC growth strategies to propel brand growth.
Experience with commerce tech stacks and other marketing technologies underpinning DTC performance.
Minimum Qualifications:
Bachelor's Degree
8+ years’ experience in managing eCommerce websites, CRM, and Retention programs.
Full digital P&L responsibility
Solid understanding of eCommerce platforms such as Magento, Shopify, or Salesforce Commerce Cloud, with firsthand experience in optimizing tech stacks to support business growth.
In-depth knowledge of digital marketing channels, and team/agency structures that can deliver high growth and profitable customer LTV.
Authorized to work in the United States on a full-time basis
Preferred Qualifications:
Experience working with digital marketing in a retail or beauty company
Success working in a global matrix organization
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.
We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.