E-commerce & Digital Senior Manager

The E-commerce & Digital Senior Manager directs the e-commerce department by supervising the Site Merchandiser and the Digital E-commerce Specialist while overseeing strategy, tools, systems and processes for websites, digital experiences and campaigns. They are responsible for the quality of the full digital ecosystem at Snow Peak USA, inclusive of the websites for both our product and experience businesses. This position uses qualitative and quantitative methods to define and deliver on digital strategy. The Digital Senior Manager is responsible for increasing conversion, improving customer experience, and driving e-commerce sales.  

This position is a full-time salaried, exempt position and reports to the Chief Revenue Officer. The compensation for this position ranges from $100,000 - $120,000 per year. 

THIS POSITION MIGHT BE A GOOD FIT IF YOU

• Share a passion for the outdoors and the beneficial role it plays in people’s lives


• Express curiosity and creativity by taking initiative and be resourceful


• Understand your effect on business targets


• Make a memorable impact by being approachable, respectful, responsible, and joyful


• Value all people for their skills, experience, and unique perspectives

WHAT YOU WILL DO

Manage Digital Operations

• Contribute to go-to-market strategies and planning with key stakeholders from Sales, Brand and Operations 


• Build and support execution of digital experiences and campaigns (targeted email, SMS, social, paid media, partner communications) in partnership with the Brand Team, Executive Leadership, and other cross-functional leaders


• Oversee Digital E-commerce Specialist to drive e-commerce sales 


• Develop and deploy e-commerce sales strategies against product calendar


• Optimize the digital ecosystem and how e-commerce, web, mobile, social, search and channels work together


• Leverage Snow Peak Loyalty Program to inform customer engagement and digital marketing 


• Manage priority initiatives which increase conversion, improve customer experience, and drive sales


• Provide data, input, and thought leadership to other teams to support consumer journeys 

Manage Website Strategy, Merchandising, and Maintenance

• Determine the channel strategy that produces sales revenue results in partnership with key stakeholders


• Deliver and complete day-to-day administration and maintenance of company websites: direct-to-consumer e-commerce website snowpeak.com, Takibi Restaurant website, and Long Beach, Washington Campfield website 


• Develop content strategies and manage the Shopify platform for snowpeak.com


• Oversee and maintain content for Restaurant and Campfield websites  


• Drive the strategic direction of site evolution 


• Leverage CMS solutions to allow testing and learning through A/B environments


• Direct development resources to ensure all sites are compliant and tools and systems are up to date


• Manage Site Merchandiser to merchandise the website and support all aspects of the site experience and reporting


• Manage new features to optimize experience and drive conversion


• Analyze traffic, conversion and AOV to measure effectiveness of strategies 

Lead Department Strategy

• Plan and implement strategic objectives in collaboration with Leadership Team


• Evaluate, improve, and report the efficiency of business processes


• Establish, maintain, and present reports to stakeholders


• Engage in effective feedback systems to monitor and communicate operational and strategic alignment with interdepartmental objectives


• Manage departmental budget and profitability metrics 

Supervise Team

• Manage staff to meet Snow Peak’s expectations for goal accomplishment


• Monitor employee work schedules and assignments


• Develop employee career pathing by coaching, mentoring, and providing effective performance feedback; inspire a culture of learning and development 


• Communicate transparently and resolve conflicts to foster a successful team that encourages the appreciation of diverse perspectives as well as cohesiveness


• Collaborate with Human Resources to recruit, select, and hire team 

Performs other related duties and projects as assigned

MUST HAVE

Education/Certifications

• Bachelor’s degree or equivalent

Experience

• 7+ years of experience in e-commerce management

Skills

• Working knowledge of email automation workflows (or marketing automation) and CRM or customer database tools 


• Fluency in Google Analytics, Google Adwords, Enhanced e-Commerce, Google Tag Manager, Funnels, and A/B testing 


• Proficient understanding of Microsoft Office Suite or related software 


• Proficient knowledge of compliance related laws and regulations 


• Proficient understanding of project management fundamentals 


• Advanced writing and documentation experience with demonstrated success in strategic messaging 


• Advanced expertise in excel and analytical analysis and reporting 

Abilities

• Ability to act with integrity, professionalism, and confidentiality 


• Proficient presentation and public speaking 


• Excellent leadership and management skills with ability to motivate


• Excellent interpersonal, negotiation, and conflict resolution skills


• Superior time management skills with a proven ability to efficiently manage multiple, concurrent, time-sensitive projects and priorities


• Superior problem-solving abilities to meet ambiguous and multicultural needs


• Extremely organized with meticulous attention to detail 

Physical Effort

• Prolonged periods sitting at a desk and working on a computer 


• Must be able to lift up to 15 pounds at times 

NICE TO HAVE

• Experience with Japanese language & culture


• Experience with a global brand


• Experience in the outdoor, lifestyle, food & beverage, home or apparel industries