Director of Marketing

Director of Marketing

Position overview: The director of marketing is responsible for executing a global marketing strategy created by the Executive team in partnership and with input from the director of marketing.

Key Responsibilities:

Implement marketing strategies to create brand awareness, lead generation and sales revenue.

Customer acquisition and retention- Create and execute integrated direct response strategies to increase engagement, loyalty, acquisition and revenue through various B2C, B2B and other efforts. Employ the following: direct mail, e-mail, digital advertising /SEO/SEM/PPC, print, traditional advertising, social media and Public Relations.

Performance monitoring- report (attribution) regularly on the performance of all marketing efforts.

Lead, manage and develop the marketing team. Recruit and onboard new team members as needed.

Campaign management- Plan and execute promotional campaigns, new product releases and seasonal and ad hoc sales.

Content creation- Produce content in line with company’s brand positioning for all media outlets.

Website and e-commerce- Ensure website and consumer booking engine deliver best in class experience. Develop and optimize consumer lead generation programs for the outbound sales team and charter team across all relevant touchpoints.  

CRM- complete responsibility of CRM including data collection, accuracy, campaigns, segmentation, lead distribution and integration with transaction system.

Budget management- create and manage marketing budget and allocate accordingly based on performance.

Create and implement drip campaigns and booked guest experiences

Areas of focus:

Brand awareness, lead management, revenue achievement

Direct mail collateral- E-mail Marketing, Database Marketing, Marketing analytics

Digital Marketing- Traditional media/print, product launches, e-commerce

Brand Management- Strategic planning, Budget management, Revenue management assistance

Qualifications:

Willing to roll up the sleeves and work alongside the marketing team

Understanding of all marketing including digital

Proven experience as a marketing director or similar role

Excellent leadership and organizational skills

Strong analytical and creative thinking abilities

Proficiency in marketing software and tools

Bachelors degree in Marketing or Business Administration

Travel industry experience a plus but not required

Full time, on site in Plantation Florida

Salary commensurate with experience