Director, Full-Funnel Experience Planning, Media & Data Strategy

Helen of Troy L P (Texas L P)
Remote friendly

Join our Marketing Team at Helen of Troy as our Director, Full-Funnel Experience Planning, Media & Data Strategy (hybrid work onsite and from home), and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Hybrid schedule: Our office teams have transitioned back to working in the office on a regular hybrid schedule. At present, team members are expected in the office an average of three (3) days a week. Decisions regarding any changes to our hybrid schedule will be communicated.

Work Location: Ideal candidates will reside in the Northern New Jersey or Boston, Massachusetts area.

What you will be doing:

The Director, Experience Planning, Media & Data Strategy will partner with brands to advise strategic experience planning brief inclusive of strategic target, jobs to be done, consumer journey and full-funnel activation strategy supporting Home & Outdoor or Beauty & Wellness business.  The Director will lead Media AOR partnership for set brands ensuring experience plans deliver brand growth expectations and YOY ROAS improvements. This leader will bring robust media and digital experience to HoT ensuring brand experience plans fully leverage brand foundation work (e.g., growth audiences), consumer journeys for full-funnel experience planning and robust data strategies for digital activation.

  • Supervise and own the development of optimized strategies of the brands across all channels including national media, retailer media, and DTC to ensure strategies and plans that clearly reflect category / brand business objectives and drive sales / market share growth

  • Serve as a motivational leader for other regional media leads across the globe and contributor to Global Media Guardrails

  • Collaborate with Media AOR on strategic plan development and plan performance

  • Partner with procurement on agency quarterly business review meetings

  • Co-develop U.S. media principles and educate marketing organization on principles to ensure experience plans leverage standard processes

  • Contribute to preferred media partner vetting and ensure partners are briefed on our growth tenets (e.g., JBP)

  • Influence the right key performance indicators by campaign type and channel, analyze results and give advice for further optimization

  • Identify, manage, share, introduce the best media practices and findings, incl. digital media, across the regions

  • Thought leadership on media landscape evolution, to stay at the forefront of media innovations

Skills needed to be successful in this role:

  • Strong passion and emotional intelligence for consumers

  • Strategic and analytical thinking

  • Bias for action, driving strategic outcomes through influence, collaboration & organizational savviness

Minimum Qualifications:

  • Bachelor's Degree

  • 8 years of professional experience with relevant consumer insight background

  • Experienced multiple types of projects, including positioning, brand architecture, creative / messaging development and evaluation, innovation ideation, development, and evaluation, claims testing, segmentation, omni-channel consumer journey’s, path to purchase, brand health tracking, etc.

  • Authorized to work in the United States on a full-time basis

Preferred Qualifications

  • Experience in CPG and durable goods

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.



For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.


Helen of Troy is an Equal Opportunity/Affirmative Action Employer.  We are committed to developing a diverse workforce and cultivating an inclusive environment.  We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background.  We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.


We will provide individuals with disabilities reasonable accommodation to participate in the job application process.  If you would like to request an accommodation, please contact Human Resources at (915) 225-8000. 

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.