Director, Brand Marketing, Lifestyle (Vans Global)

Remote friendly

As the Director, Brand Marketing, Lifestyle, you will play a key leadership role in building upon our esteemed brand, enabling deep culturally connectivity and world class storytelling as you drive an integrated GTM process and build globally aligned brand stories and plans for the lifestyle consumer and category.

Join the Vans Crew

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art, and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to shape and transform the future of our business.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We are Determined. We are Connected to our consumers and to each other. We are Inclusive. We are Expressive and Fun. Most of all, we are a family.

Our purpose to enable creative expression and inspire youth culture is fostered through our inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

  • Reporting to the Senior Director Global Brand Categories, you will partner with our Regional marketing teams, our category brand marketing leaders and functional leaders to drive an integrated GTM process and build globally aligned brand stories and plans for the Lifestyle consumer and category.
  • You will believe in the power of Skate and Action Sports, and you have the expertise to drive the Lifestyle business of these powerful categories.
  • You are passionate about the fusion of streetwear, street fashion and youth culture.
  • You will build seasonal integrated plans and consumer journeys for the Lifestyle category and create plans against the consumer moments that matter across the lifestyle journey. You will build seasonal integrated marketing plans in partnership with the cross functional teams globally and regionally.
  • You underscore the importance of always-on marketing engagement and reactive marketing, and you excel in social and digital marketing to drive personalized conversations with our consumers.
  • You have a deep knowledge of sneaker culture, launch culture, and segmented marketing approaches.
  • Product obsessed, your expertise is in product marketing, product strategy and product concepting. The design and product teams will be a key partner for you and your teams.
  • Collaborates with senior executives to develop growth plans for Lifestyle category
  • Forecasts, drafts, implements, and oversees the departments operating budget.
  • Performs other related duties as assigned.
  • Maintain and elevate the cultural relevance of the Vans brand, staying true to the brand's origins while evolving with contemporary movements.
  • Champion diversity and inclusion, ensuring our marketing operations reflect the diverse voices of our global community.

How you will do it:

  • Lead and mentor a diverse team of marketing professionals, ensuring they are empowered, well-equipped, and aligned with our brand's vision.
  • Utilize advanced project management tools and methodologies to oversee and streamline marketing operations and campaigns.
  • Foster a collaborative environment where creative and analytical minds can work together to bring innovative ideas to life.
  • Regularly interact with other department heads to ensure cohesive brand messaging and integrated strategies across all platforms.

Free To Be, Inclusion & Diversity
As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 8-10 years

Educational Position Requirements:
A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

  • You LOVE to build processes; you are obsessed with planning, and you are obsessed with improving the way people work together and deliver against dates and gates.
  • You love the science of marketing and like to blend it with the art. You underscore the need for insights and data to come together and are passionate about the merge of insights and data analytics.
  • You are passionate about product, and love to blend your financial expertise with the passion for product and brand building. You believe in the power of brand elevation and product innovation.
  • Experience within a marketing or product operations role, preferably within the fashion or streetwear industry with an agency or brand.
  • A solid track record of consumer-centric, and data-informed brand strategies.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well- being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

  • A platform to influence the direction of a brand that's at the intersection of culture, innovation, and streetwear.
  • The opportunity to lead a dynamic cross-functional team in an environment that values creativity, community, and cultural insight.
  • The chance to shape the future of a brand with a rich heritage and a commitment to staying at the forefront of culture.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities, and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range:

$152,064.00 USD - $190,080.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected]. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.