Join our Creative team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: Creative Director
Department: Creative for Beauty
Work Location: Boston, MA, Hybrid (work 3 days onsite)
Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.
What you will be doing:
The Creative Director drives the creative vision, execution, and design team for Beauty brands (Drybar, Curlsmith, Revlon, Hot Tools and more). This position requires a leader who can develop differentiated, strategic, and compelling creative solutions that deliver on-brand business objectives across all consumer touch points.
This leader is responsible for the design direction that supports the overall brand strategy, including new packaging design, pack design for new product launches, point-of-sale collateral, digital executions, and design for special events. As an experienced manager who can encourage and be passionate about others, this person will lead and manage a team of creative experts. The Creative Director will bring a mix of artistic, marketing and business expertise to the position to support our mission to drive growth and develop world class brands.
Develops and provides creative direction for all brand and marketing expressions (packaging, merchandizing, digital pieces, etc.).
Leads all aspects of creation and design of visual identity systems and brand guidelines.
Provides visionary oversight and creative direction for our brands and ensures effective creative development and executional brilliance.
Partners with Marketing teams to ensure a planned, collaborative, and cohesive design approach across all customer touch points.
Generates new ideas and innovation for: creative execution, customer experience, work process and execution.
Collaborates with cross-functional team to implement creative strategies.
Build partnerships with outside contractors to champion the brand.
Drives creative brainstorms with cross-functional team to help surface new, innovative packaging and ways to build assets.
Stays current with the competitive landscape, emerging trends, customer behavior. Understand marketing initiatives, strategic positioning, and target audience across brands.
Maintains awareness of current trends in design and merchandising (both in-store and online), and completes audits to observe competitive landscape and research trends and materials.
Builds relationships and manages outside agencies to ensure work supports brand standards and achieves goals.
Ensures creative team structure reflects the constantly evolving business needs.
Provides support to a team of creative designers. Provides leadership to the design team in accurate artwork file, server organization and management.
Manages and provides career paths and development mentorship to direct reports.
Cultivates a culture of creativity, excellence, accountability, and results.
Skills needed to be successful in this role:
Seasoned Design skills
Color and print management skills, and knowledge of design trends in the marketplace
Strong project management skills
Excellent verbal and written communication
Leadership skills with examples of programs or processes that have exemplified those skills
Strong organizational, multitasking, teamwork, and time management skills
Minimum Qualifications:
Bachelor's Degree in Graphic Design or related field
15+ years experience in Graphic Design and Package Design
Expert knowledge of graphic software programs such as Adobe Creative Suite, InDesign, expert knowledge of the best Package Design practices
Strong personnel and team management ability
Authorized to work in the United States on a full-time basis
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.
We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.