At WHOOP, we're on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.
We are looking for a Commercial Marketing Manager who is a highly analytical, collaborative, self-starter to join the DTC team at WHOOP.
The Commercial Marketing Manager, will play a pivotal role in driving our global Direct-to-Consumer business, overseeing our online sales strategy and operations. This role involves managing all aspects of our DTC eCommerce function, including; sales forecasting, investment planning, marketing approach & analysis and leading promotional campaigns.
This is a 12-month contract position.
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RESPONSIBILITIES:
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DTC Strategy: Develop and implement a comprehensive e-commerce strategy to enhance the online customer experience, increase traffic, and drive sales growth.
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Forecasting: Establish the daily forecasts for the DTC business working closely with finance, including the forecast breakdown by region & acquisition channel by month.
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Investment Planning: Collaborate closely with the Paid Media team on investment planning and analyze the impact of spend across channels.
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Performance Reporting: Collaborate with the analytics team to deliver weekly trading updates and insights to the business and identify opportunities for growth.
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Marketing: Collaborate with the marketing team to analyze the impact of marketing campaigns on the DTC and ROI for each marketing initiative.
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Media Affiliates: Drive our media affiliate program opening new acquisition channels at scale.Β
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Data Analysis: Monitor and analyze DTC performance metrics, including traffic, conversion rates, sales and customer retention, to make informed decisions and optimize strategies.
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Sales & Promotions: Lead promotional campaigns to ensure they are effective in supporting business goals by driving new membership sales at key moments. Collaborate cross-functionally to support go-to-market strategies and promotional activities.
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Cross Functional Collaboration: Work cross functionally with finance, analytics and growth teams in order to meet your objectives.
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Commercial Innovation: Enhance the commercial performance by analyzing market opportunities and implementing solutions to deliver new demand generation channels.
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Market Research: Stay updated on e-commerce trends, competitor activities, and customer preferences to inform strategy and identify new growth opportunities.
QUALIFICATIONS:
- Degree in Business, Marketing or relevant field required.
- Proven track record in developing and executing direct-to-consumer (DTC) e-commerce strategies to drive sales growth and enhance customer experience.
- Demonstrated expertise in commercial marketing and the ability to solve problems independently.
- Ability to identify market opportunities and implement creative solutions to enhance commercial performance and open new revenue streams.
- Strong team player with the ability to support cross-functional initiatives.
- Ability to convey complex issues in a simple and clear manner.
- Continuously seeks innovative new approaches to enhance work processes and outcomes.
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Interested in the role, but donβt meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.Β It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.