Brand Marketing Manager

We have an immediate opening in Poole, Dorset, UK for a:

Brand Marketing Manager

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, bathroom, garage and outdoors. We are already making your everyday lives better. How are we achieving this? We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. And whether you are just starting your career or in need of a new challenge, we recognize, develop, and empower talent!

Helen of Troy (NASDAQ: HELE) is a global designer, developer, and worldwide marketer of well recognized and widely trusted brands including OXO®, Hydro Flask®, Osprey®, Braun®, PUR®, Vicks®, Honeywell®, Hot Tools®, Drybar®, Curlsmith®, and Revlon®.

Together, we build innovative and useful products that elevate people's lives everywhere every day!

About the role

The Marketing Manager plans, develops and implements unique and efficient marketing strategies & initiatives for the assigned categories and brands to achieve the brand/category financial targets. He/she is responsible for the category P&L, annual and 3Y plan business planning. He/she develops assigned NPDs in line with agreed 3YP roadmap and defines product positioning, go to market approach and launch plans. If applicable: He/She leads a team of brand/product managers covering many equities.

What you’ll do in the role

Marketing Strategy & Profitability

• Develop, communicate and implement the annual Marketing Plan for the category and brand portfolio
• Manage and market the category, nurturing the brands and ensuring brand consistency across the category in all communication
• Support Product Director in development of 3 Years Strategic Plan
• Supervise the pricing strategy for the category
• Plan to drive the seasonal launches
• Create & Manage Regional Marketing Plans
• Lead & deliver two seasonal marketing workshops (per brand) to launch necessary conversations for seasonal executions
• Owner of the Marketing CMB w GTM Manager
• Manage & Influence the Sales requests & relationships
• Influence the Global Brand Marketing Teams to deliver calendars & marketing campaigns to drive EMEA relevant strategy
• Manage adaptations of global marketing campaigns to deliver EMEA relevant stories
• Lead & Manage (External) PR Teams & In-country partners to deliver season launches
• Drive, Collaborate & Manage Centres of Excellence to deliver seasonal activations, assets & Monthly Reporting where relevant
• Drive & Manage Key Sports & Outdoor Retailer Relationships
• Own & Manage Brand Advocates Program
• Establish & negotiate relevant Consumer Events
• Lead CSR Programs (ie Parks for All, Osprey AMG)
• Develop, implement & manage the new GTM process
• Lead, manage & deliver the GTM process on short, mid & long term planning pipelines to ensure seamless execution
• Ensure coordinated alignment between all Departments (Marketing, Sales, Product) to deliver Season
• Collaborate & Influence the Global GTM Team to ensure EMEA input is taken at the correct moment to ensure seamless delivery
• Manage & Execute annual Brand Tracker research

Product Development

• Liaise with EMEA Product Director, Global Marketing, Global Programm Management, Supply Chain, Legal and Finance teams to support and develop NPD programs and packaging projects
• Plan high impact product launches
• Leads phase outs of existing products and participate actively in sku rationalization

Marketing Intelligence & Consumer Insights

• Supervise Market & competitive Intelligence for the category to feed into Director

Leadership and Management

• Oversee the budget for the category / brand, ensure monthly reconciliation and quarterly match up with Finance and rest of mktg team
• Collaborate with operations to ensure optimal inventory levels
• Ensure adherence to rules and regulations on all matters pertaining to quality, safety & compliance

What will help you do the job well

Essential:

• University degree (Economics, Business, Marketing or equivalent). MBA as asset
• 7+ year experience in marketing/business management within an international environment
• Strong Marketing expertise
• Solid commercial and business acumen
• Project Management Skills
• Fluent in English (spoken and written), French a plus.
• Excitement about joining a midsize yet growing company with fast-growing brands!

About you

Our ideal candidate is a self-starter, driven and passionate individual with exceptional communication skills. You have the flexibility to work in a small yet fast-growing organization, possess strong analytical and detail-oriented thinking, can work with a good level of autonomy and foster relationships with cross functional teams.

About us

Many of our products rank as #1 brand in their category- we are proud to be market leaders. Behind all these achievements stand exceptionally talented and passionate associates. We are a dynamic mid-size multinational company that offers challenges and opportunities equal to your talents and abilities. Our 15+ locations elicit unique team cultures; our powerful brands are marketed in approximately 75 countries.

If you want to join us on this journey you can find out more on www.helenoftroy.com/emea. You can also find us on our career website https://careers.helenoftroy.com/home or on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

What do we offer?

• Competitive compensation package depending on experience and skills
• Flexible work policy with regards to working hours and work from home
• ☀ Increased flexi-days package after 1 year of service
• Modern office with collaborative workspaces
• Employee assistance counselling line
• Employee discounts on all our EMEA products
• Lunch and Learns, a super motivated Learning & Development team delivering hard and soft skills training to challenge yourself and full access to a learning platform, where you can choose over thousands of courses to satisfy your hunger for knowledge
• Company closure between Christmas and New Year’s
• Employee Stock Purchase Plan
• The chance to work in an international, diverse, and inclusive environment!

Sound like a perfect fit?

If you’re seeking an exciting professional position in a dynamic international environment and be empowered to inspire fresh ideas, then Helen of Troy wants to get to know you!

Next Steps: We will ask you to complete a quick survey as we would love to get to know you by learning more about your experience and skills. If your application is selected, we will reach out to you ASAP for a first informal introductory call.

#LI-HL1

#LI-Hybrid

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.