Brand Communications Specialist – EMEA (m/f/d)

Department: Commercial – EMEA - Marketing

Reports to: Manager, Brand Communications - EMEA

Location: Garching, Germany

Your Opportunity at Arc'teryx:

As the Brand Communications Specialist – EMEA, you will coordinate all brand communications activities for EMEA with a specific focus on PR and influencer strategies for the region. In this role you will identify external opportunities to tell our most impactful brand stories. You expertly craft communications and messaging to support the rapid growth of the business. You lead the charge for communications in the region, support our athlete and ambassador storytelling, produce press kits, oversee media events, and provide reports to relevant stakeholders. You work collaboratively with the Brand Communications and other Marketing teams as well as our external agencies to deliver on our regional communications strategy.

Meet Your Future Team:

The EMEA Brand Communications team works in lockstep together, as well as cross-functionally, to bring the outside in, and the inside out. We focus on telling the right story to the right audience at the right time and are constantly adapting the team’s way of working to support each other and meet our objectives. We are fiercely entrepreneurial, and always rolling up our sleeves to try new things. We are focused on consumer acquisition and retention across retail, wholesale and ecommerce channels. We strive to deliver purposeful guest experience and grow the brand reach in Europe.

• Drafting compelling narratives and press materials relevant to design, athletes, experiences, circularity, and company news
• Collaborating with internal stakeholders from Europe and HQ to evolve and execute on 360° communications strategy
• Leading press planning for seasonal products, seeding, events, etc
• Forecasting and delivering product seeding needs for the relevant markets
• Evaluating opportunities for partnerships, awards and advertising on an on-going basis
• Supporting athletes’ and ambassadors’ PR efforts
• Planning and representing Arc’teryx at media events
• Supporting Brand Communications team with tactical support as needed
• Coordinating and localising brand assets, including production and translation
• Managing assigned PR agencies and related budgets
• Monitoring, analysing and communicating PR results on a quarterly basis
• Developing and providing reports to relevant stakeholders

• Evaluating and improving our PR representation across our markets
• Assisting in the scout and onboarding of PR contractors/ agencies in new markets

• You have a bachelor's degree in the field of communications, marketing, adverting or a related discipline with 3+ years Public Relations and Marketing experience (in house or agency)
• Exceptional verbal and written communication skills in English. A second European language is very appreciated
• You have a strong understanding of the European media landscape and a keen eye for emerging media and digital social trends
• You have a track record in working consumer-centric industry, preferably with lifestyle and cultural brands
• You understand the outdoor markets in Europe and their media specificities
• Ability to negotiate while working within a multi-national and multi-cultural environment
• You have an enthusiastic approach to evolving and improving existing brand awareness strategies
• You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• You are proactive in identifying the root cause of issues and developing solutions
• You effectively balance autonomy and collaboration
• Your passion for your work is paralleled by your passion for getting outside and living it

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. 

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.  

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Design your Purpose. Live our Values. 

DISRUPTIVE EVOLUTION. Design your future through challenge, experimentation, and inspiration.

COMMIT. Set and deliver on bold objectives as we collectively raise the bar.

LIVE IT. Deepen your connection to nature and live your most purposeful life. 

LEAVE IT BETTER. Create a better world, together.