Key Account Manager – Strategic Partnerships & Products
woom BikesJob Details
Job Description
Key Account Manager – Strategic Partnerships & Products Are you an experienced sales professional with a strong track record of building meaningful retail partnerships and driving consistent growth? Do you enjoy turning market insights into practical, results-driven action? If so, woom is looking for a Manager of Key Accounts and Strategic Partnerships to join our growing team.
At woom, we’re not just creating bikes—we’re inspiring a lifelong love of cycling in young riders and helping families create lasting memories. Through innovative design, uncompromising safety, and premium quality, we’re redefining the children’s cycling experience. We’re seeking a collaborative, performance-oriented individual to help strengthen and grow relationships with our key retail partners and support woom’s continued expansion.
What You'll Be Doing:
As our Manager of Key Accounts Manager - Strategic Partnerships, you will be the strategic force behind our most important client relationships. Your responsibilities will include:
Strategic Account Growth: Develop and execute comprehensive account plans to expand sales, profitability, and market share within our key accounts including National and Regional multi door accounts. You'll identify new opportunities and build long-term value. You will apply this same drive and strategic leadership behind our independent accounts and work directly with the sales manager and account manager as you build ways to strengthen and grow our IBD partnerships. *50% WOW 25% REI 25% Open new National/Key Accounts
Relationship Management: Cultivate and strengthen deep, collaborative relationships with key stakeholders at all levels within our partner organizations. You'll be their primary point of contact and a trusted advisor.
- Performance Optimization: Analyze sales data, market trends, and competitive landscapes to identify growth opportunities and optimize performance. You'll translate insights into actionable strategies.
Retail and Field Marketing: Work closely with the marketing and sales teams to ensure we have a premium and impactful point of sale presentation at key stores and robust training programs to equip in store team members with the knowledge they need to crush sell through. Cross-Functional Collaboration: Partner closely with our marketing, product development, and operations teams to ensure seamless execution of strategies and superior service delivery for our key accounts.
Outside Sales Team Collaboration: Partner closely with Outside Sales Representatives to drive sales performance through disciplined account management, strong merchandising execution, and effective in-store education, delivering a cohesive go-to-market approach Negotiation & Agreement: Lead complex negotiations to secure mutually beneficial agreements that support woom's strategic objectives and foster long-term partnerships.
Order Management: Oversee and manage the order entry process for accounts, ensuring accuracy, efficiency, and timely fulfillment.
- Forecasting & Budgeting: Develop accurate sales forecasts and manage budgets for your assigned accounts, ensuring alignment with company goals and efficient resource allocation.
Market Intelligence: Stay abreast of industry trends, customer needs, and competitive activities, providing critical feedback to internal teams to inform product development and strategic initiatives. Strategic Presentations: Prepare and deliver compelling presentations to internal stakeholders and key account partners, effectively communicating strategies, results, and opportunities.
Travel: Must be available to travel 20-30% of the time. Travel to key accounts to lead training initiatives, deepen strategic relationships, oversee merchandising, and drive excellence in account management execution.
Success Metrics:
Sell-Through Growth:
- Drive a minimum 20% improvement in sell-through across assigned key accounts, including REI, regional partners, and Independent Bike Dealers (IBDs), through improved merchandising, training, and account execution. WOW sales of $100k.
Average Order Value (AOV):
Increase average order value by 20% by expanding adoption of woom’s full ecosystem of bikes, accessories, and related products.
New Account Acquisition:
Open and onboard 50 new key accounts in 2026, ensuring alignment with brand standards and long-term growth potential.
Program Launch & Execution:
Successfully launch and execute the 2026 sales and merchandising program, achieving on-time rollout, strong retail adoption, and consistent execution across key and specialty accounts. (tied to OKR's)
Retail Training Completion:
Achieve 100% training completion across all assigned key accounts in 2026, ensuring store teams are fully educated on woom products, merchandising standards, and selling tools.
Field & In-Store Execution:
Complete in-store visits to 100% of assigned key accounts in 2026, ensuring merchandising standards, product education, and account plans are executed effectively.
What You Bring:
5+ years of experience in Key Account Management or a similar senior sales role, with a demonstrated history of significantly growing major accounts. Strong strategic planning and analytical skills, capable of translating complex data into clear, actionable strategies. Exceptional communication, negotiation, and presentation abilities across all organizational levels.
A performance-driven mindset with a focus on achieving and exceeding targets. Proficiency with CRM software and sales analytics platforms.
