The North Face: Associate Digital Copywriter (Americas)

As the Associate Digital Copywriter, you will be responsible for supporting the execution of the overall brand voice and tone for The North Face. You will ensure consistency of voice in all communications and be accountable for consumer-facing copy and narrative across all channels, including seasonal product communications, emails, event collateral and other projects. You will work closely with Creative, Digital, Brand and Product teams to ensure they are well-versed in the strategy and point of view of all communications.

Join The North Face Family

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. 

To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve. As we enter our sixth decade, we pledge to:

• Empower exploration and the thrill of the unknown for as many people as possible.
• Protect the places where we live, play, and operate.
• Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.

Associate Digital Copywriter, Americas

How You Will Make a Difference

• Working directly with Copy Manager and Americas Copy Team to help bring The North Face’s brand voice and tone to life across a variety of consumer-facing channels.
• Collaborating with Brand Marketing and eCommerce to support and communicate brand positioning and messaging.
• Becoming a product expert and effectively communicating to consumers the why behind our product features, benefits, technologies and usages.
• Supporting creative copy across owned brand channels (including web, email, social, etc.)
• Working with all cross functional partners to learn seasonal product lines and technologies.
• Creating copy on a tight timeline for promotions, loyalty, wholesale and more.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

• 1 - 3 years copywriting experience
• Experience writing copy for an outdoor/performance brand
• Competent understanding of brand voice, tone, and execution standards.
• Digital copywriting experience (i.e., email, social media, paid media/banner copy, landing page and microsite copy)
• Extreme attention to detail
• Keen eye for nuance when it comes to different marketing channels and what kind of copy performs well on each.
• Bonus points for knowing when to play with language and when to say exactly what you mean (and when to balance the two).
• Familiarity working in project management software (Wrike, Basecamp, etc.) a plus.
• Ability to differentiate products through effective, specific copywriting.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s In It for You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com.

We just have one question. Are you in?

Pay Range: