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Senior Membership Strategist

REI
Full-time
Remote friendly (Seattle, WA)
United States
$111,000 - $177,500 USD yearly
What's cool about this job

This job contributes to REI’s success by developing strategy for co-op membership, including complex product design, initiatives and/or lines of business.  Membership strategies include articulation of business objectives, target customer, positioning, membership model best-practices, KPIs and program mechanics to serve as a foundation for decisions on new, enhanced, or retired program benefits.  This position influences work across the enterprise and provides tools for execution to teams including Integrated Marketing, Digital, Retail, Sales & Customer Service, and others to ensure all customer-facing touchpoints reinforce the strategy.  

Your Planning & Navigating Requirements 
  • Develops membership product strategy and roadmap across diverse program elements to deliver the vision of co-op membership and support REI’s business objectives by applying a strong product mindset. Includes evaluation and analysis of existing program mechanics as well as new feature exploration and development, innovation and iterative test and learn. 
  • Serves as a subject matter expert in membership strategy and may consult with other cross-divisional partners. 
  • Contributes to annual co-op membership strategy. 
  • Collaborates with Customer Insights to identify member/prospect research needs, analyzing and applying those insights to ongoing strategy development. Builds an in depth understanding of the member and broader industry landscape, drawing on research, syndicated research, internal analytics, and desktop research.  Works with business partners and Customer Insights to define member/prospect problems to solve and articulate member/prospect need states, jobs to be done and mindsets as part of developing strategy.  Continues to seek new customer insights to learn and improve the membership strategy. 
  • Works cross-functionally to gather feedback, build shared goals, and achieve alignment on evolving membership product strategy, mechanics, and operations. 
  • Provides thought leadership and defines best practices which contributes to overall Co-op success. 
  • Collaborates closely with partner teams to bring insights and strategy to life in clear, compelling and tangible ways in order to further organizational progress against opportunity areas. 
  • Evangelizes both membership strategy process and specific strategies across the organization. Demonstrates excellent written and oral communication skills. 
Bring your passion and expertise
  • 7+ years in a membership or loyalty program strategy or design role 
  • 3 + years’ experience in developing membership strategies in a cross-functional, enterprise model 
  • Strategic thinker who can translate complex issues into simple principles to drive engagement and growth. 
  • Proven success in building membership program mechanics that drive awareness, conversion, engagement and retention.  Experience working in human-centered design processes using integrated teams.  Solid analytical skills  
  • Working knowledge of consumer insights, experience commissioning insights work, interpreting and applying customer insights findings. Ability to identify customer needs and draft strategies and plans that deliver on those needs. 
  • Strong presentation and persuasive speaking skills. Storytelling and presentation skills.  Able to distill complex information into compelling presentation materials to effectively communicate vision, objectives and strategies with cross divisional peers, team members and leaders. 
  • Demonstrated leadership skills working across a complex set of stakeholders and looks for ways to influence cross-functionally. 
  • Member/customer advocate who considers the ultimate impact of decisions and actions on internal and external customers. 
  • Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals. 
  • Uses business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of member-centric opportunities. 
  • Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work. . 
As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors. 

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