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Product Line Manager

Ruffwear
Full-time
On-site
Bend, OR
$85,000 - $95,000 USD yearly
Product Line Manager
Job Type: Full-Time, Exempt
Job Level: Mid-Level
Location: Bend, OR (Not eligible for remote work)
Compensation: $85,000 - $95,000 annually (depending on experience)

About Ruffwear
At Ruffwear, we believe success goes beyond making great gear. Started as a one-person endeavor in 1994, Ruffwear has gained the support of dogs and humans around the world and is one of Outside Magazine's 100 Best Places to Work. Known for innovative products that help people and dogs of all abilities enjoy outdoor spaces together, our “pack” values diverse thinking and voices from different backgrounds. We appreciate a willingness to take intentional risks that promote creativity, strengthen customer relationships, and reduce our impact on the planet. Our privately held company reinvests profits back into our business to keep it sustainable and nimble, and we partner with organizations like The Conservation Alliance to help protect the lands and waterways where canines and humans connect and thrive. Based in Bend, Oregon, we test our products and explore with our own dogs among our nearby forests, rivers, and mountains. Our headquarters recently underwent an innovative renovation to provide a workspace that enhances the wellbeing and creativity of our pack. Our warm and collaborative atmosphere fosters the sharing of ideas through respectful and stimulating dialogue and helps us implement new initiatives with gusto. 

Job Overview
The Product Line Manager is a key driver of the brand’s go-to-market (GTM) process across all product categories and distribution channels. As part of the Product Team, this role brings a consumer-driven voice and point-of-view to support Ruffwear’s mission of building performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. This position works collaboratively with the Director of Product Design & Development, as well as the Marketing, Sales, Supply Chain, and Product Development teams to support and realize the brand's long-range strategies, Go-To-Market calendars, and seasonal goals.

Job Responsibilities
  • Lead Go-To-Market planning and execution for Ruffwear’s wholesale, digital, and distributor businesses.
  • Partner with the Product Operations team to ensure smooth integration of GTM planning with internal decision-making tools, dashboards, and QA/QC processes.
  • Lead the seasonal planning and briefing process by working collaboratively across the organization to uncover insights, identify patterns, interpret analytics, and collect 360-degree feedback to inform product direction and seasonal plans. 
  • Develop color merchandising processes with data-driven retail math and market insights to create a clear merchandising plan and goals for the color team to execute.
  • Monitor and analyze sell-in, sell-through, market acceptance, and post-mortem findings to help inform future product designs.
  • Support the creation of collection/product training videos and assets to support go-to-market activities.
  • Build and support seasonal product story-telling and packaging solutions with the Marketing team to meet seasonal briefing goals.
  • Keep up-to-date on market trends and competitive landscape, and give ideas for product design, construction, materials and components to enhance functionality, aesthetics, and fit.
  • Partner with the Marketing team to gather insights from Ruffwear Brand Ambassadors to inform or support new style and design direction.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. 

Supervisory Responsibility
None 

Work Environment
While performing the duties of this job, the employee regularly works in an office setting (Ruffwear office or home office as necessary). Some evening hours are required in order to communicate with overseas partners.

Work Hours
Evening hours may be required to work with factory partners or team members in different time zones.

Travel
International (at least 2x/year) and domestic travel (at least 2x/year) will be required. Some extended International travel may be required (three weeks or longer) for supplier and factory partner meetings.

The Ideal Candidate (Job Requirements)
  • 5+ years of experience in product or category management, product merchandising, product design and development, product marketing, or equivalent roles.
  • Strong presentation skills, with ability to captivate an audience, simplify complexity, and inspire internal and external audiences.
  • Ability to lead and influence in a collaborative, cross-functional group to meet goals and objectives.
  • Excellent organization skills, time management, and attention-to-detail.
  • Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments’ operations and/or morale.
  • Curious and open minded – driven to continuously improve our products and processes while also displaying a willingness to dive into the details.
  • Passion for dogs and first-hand understanding of the interactive bond between canines and humans.
Preferred Education and Experience
  • Bachelor’s Degree in Fashion Design, Industrial Design, Marketing, or related field.
  • Proficiency in computer-aided 2D design software (Adobe Photoshop/Illustrator), Google Suite, and Project Management software (Asana, Basecamp, Teamwork).
  • Experience in the outdoor and/or consumer products industry.
  • Passion for the outdoors.
This position is available for local candidates already authorized to work in the country in which the position is based. Ruffwear is unable to sponsor work authorization for this position.

Job Benefits
We believe that our employees and their achievements drive our success and that rewards must be mutual. We always keep employee experience in mind as we work to create a quality work-life balance for everyone in the Pack.

Here is a snapshot of the benefits we provide:
  • Medical, dental and vision coverage for employees and their dependents.
  • Company paid employee assistance plan.
  • 4 weeks of PTO to start – 5 weeks after 5 years, and 6 weeks after 10 years.
  • 12 weeks of paid parental, family, and medical leave.
  • Company performance bonus eligibility each quarter.
  • 50% off Ruffwear products, and additional outdoor industry gear discounts.
  • $500 annual wellness reimbursement.
  • 2 Field Days per year to test product samples with dogs in action.
  • 16 hours of paid volunteer time per year.
  • Month of Unleashed Discovery (sabbatical leave) every 5 years.
  • Annual company-wide outings and regular virtual/in-person events.
Equal Employment Opportunity
As a mission-driven brand, Ruffwear is deeply committed to putting people first and creating a space where we can be our authentic self. We actively work to ensure fair treatment of our employees across culture, socioeconomic status, race, marital or family situation, gender identity, age, ethnicity, religious beliefs, physical ability, veteran status, or sexual orientation.

At Ruffwear we believe that experience comes from a variety of places. We look for individuals who are curious, collaborative, and treat others with respect and gratitude. Show us how your experiences have shaped you and how you can contribute to Ruffwear in our mission to foster canine and human connections outdoors.

This job is closed.