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Paid Media Specialist
Liquid Death
Full-time
Remote
United States
$80,000 - $98,000 USD yearly
Paid Media Specialist
Remote
We look forward to having you join us in our exciting mission to conquer the world and turn the human race into flesh batteries to power our giant marketing robots. With your help, we’ll eventually ensure that all beverages will become Liquid Death. But just because you work for Liquid Death, it doesn’t mean you’ll be spared from the rest of humanity. However, if you do a great job, instead of turning you into a warm gooey power source, we may allow you to become one of our pets.
About The Job
Liquid Death is looking for a Paid Media Specialist to join our Growth Marketing team. This person will be responsible for driving ecommerce revenue for Liquid Death's merchandise line through new customer acquisition via paid media channels. This role can be either Hybrid from our LA office or fully remote.
Essential Duties and Responsibilities
- Manage and execute new customer campaigns through Facebook, Google, TikTok, YouTube, Snapchat, Reddit, Affiliate, Open Web
- Collaborate to successfully build funnels for new customers - in efforts to drive them into repeat and loyal fans.
- Develop a paid media process for campaign creation, management, optimization, and reporting.
- Discover platforms, apps, and tools that can help find new customers, improve performance, and generate ongoing revenue.
- Provide weekly recaps on paid media channel performance.
- Understand and execute whitelisting with top notch influencers and partners.
- Build a strong creative library of assets that are optimized to drive paid media performance.
- Participate in the creative development process for paid social eg. writing briefs, guiding creation
- Coordinate a consistent feedback loop of creative insights to the broader team.
- Find new ways to reach customers through sophisticated targeting and creative executions.
- Identify and evaluate emerging paid media channels to scale into
Education and Experience:
- 3-5 years of diverse paid media experience, preferably working with a top notch DTC brand which relies heavily on paid as new customer channel
- Bachelors Degree in Marketing, preferably with a concentration in advertising and/or acquisition marketing
- Command of the digital paid media landscape (paid social, search, display, OLV, CTV, affiliate, native, etc)
- Confident in paid media best practices, analytics and attribution
- Ability to own the entire paid media process from end to end
- Strong ability to forecast revenue, performance, and use data to make predictions
- Deep knowledge of attribution and the relationship between media channels
- Deeply creative thinker who has proven knowledge of top converting creative paid media strategies
- Understands a new approach to branding - not cookie cutter creatives and solutions
- Strong data skills including analyzing, visualizing, and extracting insights
Perks and Benefits
- Awesome health benefits including medical, dental, vision, FSA
- 401(k) match
- Flexible PTO policy
- Paid Parental Leave
- Free Liquid Death Mountain Water & merchandise
The typical salary range for this position is: $80,000 - $98,000
The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.
About the Company:
Liquid Death is a healthy beverage company with ice-cold sustainable cans designed to murder your thirst.
Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.
Founded in January of 2019 and based in Los Angeles, California, Liquid Death is one of the nation’s fastest growing beverage brands taking a completely unnecessary approach to canned water and iced teas. Unnecessary things tend to be far more interesting, fun, hilarious, captivating, memorable, exciting, and cult-worthy. Taking the world’s healthiest beverage and making it just as unnecessarily entertaining as the unhealthy brands has put Liquid Death on the map for LinkedIn's Top Startups 2022, Contagious's Brand of the Year 2022, Ad Age Top Marketer of the Year 2022, and Medium’s cult-worthy brands among other accolades.
As Liquid Death continues to bring unnecessarily awesome beverage options to more people, Liquid Death is equally as excited to promote and help fund alternative art, music, and entertainment alongside the brand.
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This job is closed.