Outdoor Athlete Marketing Manager

Coros

Full-time

On-site

Southern CA; Denver CO; North Carolina

$75,000 - $85,000 USD yearly

COROS is seeking an Outdoor Athlete Marketing Manager to lead our strategy across 3rd party social media content. The candidate will be responsible for the development and execution of athlete marketing briefs and campaigns across all relevant social channels.

The candidate will also manage our growing influencer team and help optimize and scale our existing programs, reporting to our Senior Manager of Consumer Education. The ideal candidate will also work closely with our in-house creative team to drive impact across all social channels and be responsible for establishing and building relationships with key industry partners on social platforms.

Responsibilities:

· Write content briefs that reflect knowledge of the product and how it relates to training/performance in the outdoor space
· Focus on the sports of trail running, road running, climbing, water sports, skiing, and other endurance mountain sports
· Manage Outdoor Athlete Marketing budget and ensure all departmental spend is aligned with team forecasts
· Manage and negotiate influencer and athlete contracts/execution
· Utilize social media influencer platforms such as GRIN to manage communication and deliverables
· Identify methods to scale Athlete Marketing in a sustainable manner
· Pay athlete invoices in a timely manner
· Drive creative/educational ideas for influencers amongst the team – engaging with the team to execute creative and innovative ideas of how we work with Influencers
· Identify prospective influencers and athletes that fit within the COROS mission
· Measure the success of social media activations through KPIs and forecasting
· Develop and manage an Influencer calendar that we can leverage across all COROS social channels

Qualifications:

· 3 years of experience in athlete marketing within the outdoor industry
· Must possess excellent written, verbal communication, interpersonal, and negotiation skills
· A deep understanding of the social media landscape and community management through competitive research and industry expertise
· Must be a strong relationship builder
· Excellent time management and ability to prioritize
· Knowledgeable in running, climbing, water sports, and other outdoor sports
· Past experience with GRIN or other social media influencer platforms preferred
· Participates and works well in a team-based environment )
· Ability to develop and deliver presentations
· Excellent organization and follow-up skills
· Positive and outgoing personality

Top Three Skills for a Candidate:

· Robust knowledge and experience in the outdoor space as it relates to climbing, running, other sports
· Ability to negotiate with and manage a roster of 40+ athletes
· Ability to create content briefs that deliver the intended educational content for COROS

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This job is closed.