The Pro's Closet logo

Head of Marketing

The Pro's Closet
Full-time
Remote friendly (Louisville, CO, USA)
Worldwide
$200,000 - $230,000 USD yearly
ABOUT US:
As the world’s largest retailer of pre-owned bicycles, we’re passionate about helping cyclists find their next great ride—and making sure high quality bikes keep rolling. We believe that every bike has a next owner, and that we all benefit when we keep more bikes on roads and trails. Some call it “recommerce.” Some call it “the circular economy.” We call it common sense. We created our innovative Certified Pre-Owned bike process, where our expert mechanics meticulously inspect every part on every bike to ensure that high-quality bikes stay in motion longer. We obsessively curate our ever-evolving new and pre-owned inventory, including frames, components and wheels. We track the market and technical trends, and only take the bikes that meet our exacting standards. Our process evolves with the cyclist, from Certified Pre-Owned bikes, to risk-free 30-day returns, to our Guaranteed Buyback program. TPC. We’re changing the way cyclists buy bikes.

WHAT SETS TPC APART:
We are committed to building a great company and we believe this starts with great people and a great company culture. Each individual has a key role to play in TPC’s success, but we all work as one team dedicated to constant improvement and efficiency. We welcome making mistakes and learning from them.
Our structure allows you to take responsibility and shape the company for the better and be recognized for it. From top to bottom, we adhere to core beliefs in transparency and openness. We love to work hard, but always leave time to ride bikes. 
 
ABOUT THE JOB:

This position is hybrid, based in Louisville, Colorado, with an in-office requirement of 3 days/week
We are looking for a Head of Marketing to drive TPC’s marketing strategy, owning the plan, budget, and leading the marketing team to execute brand growth and loyalty across all channels. This role will be responsible for developing the email, paid, social and content strategy to drive greater awareness of TPC in the marketplace and create brand loyalty with our existing customer base.. 
To be successful in this role, you are able to flex between business objectives and brand creativity, and collaborate with both internal and external partners (agency and contract) to measure, refine and accelerate TPC’s audience growth. You have an influential voice with a strong ability to challenge conventional thinking and bring solutions to a fast-paced, nimble environment. To thrive in this position, you embrace TPC’s entrepreneurial spirit, are able to easily navigate ambiguity, and can confidently adapt to the evolving needs of the business, while being decisive and action-oriented.

WHAT YOU’LL DO:
  • Lead the Marketing team in the development and execution of marketing initiatives, promotional calendar, communications, events, and campaigns that elevate TPC’s awareness and audience loyalty
  • Collaborate with cross-functional teams to ensure cohesive and effective execution of marketing initiatives, including creative, media, partnerships, publicity, social, and content teams
  • Manage and analyze customer insights data to inform decisions about brand positioning and promotional strategy
  • Develop a long range plan and execute a monthly integrated marketing strategy, while effectively balancing near term earnings and long term brand reputation
  • Oversee growth, retention, paid, social and content team members
  • Coordinate with Purchasing to drive product category growth, and collaborate with Product/Tech to optimize conversion paths and user experience
  • Define, measure and report the performance of all paid marketing channels and campaigns, and assess against ROI and KPI goals 
ABOUT YOU:
  • 10+ yrs. experience in marketing, advertising, brand or product management, preferably in retail, with a strong preference for a cycling industry background
  • 8+ years proven managerial or supervisory experience with excellent coaching and mentoring skills - You’ve successfully built and scaled high performance teams, and your past employees want to come work for you again
  • Ability to lead a marketing team, and effectively collaborate and  interface with Product/Tech, Purchasing, Operations, Customer Experience, and Finance teams
  • You are an expert in high consideration purchase and performance marketing (including heavy reliance on content and building the brand through complex purchase paths/strategies)
  • You have strong quantitative skills – with a strong understanding of both marketing and business KPIs – on top of great brand and storytelling sensibilities
  • Can think holistically across brand, customer insights, site merchandising, user journey, messaging, content, and conversion rate optimization to drive revenue
  • You have a deep understanding and translation of customer journey/motivations to customer experience and conversion strategies (beyond heavy hitting discounts)  
  • You are a problem solver with the ability to think outside the box - driven to win and do with an action-oriented approach offering innovative but strategic, methodical and results-oriented problem solving
  • Proven track record of revenue growth results at high growth company
  • Must be comfortable in a fast paced, changing environment.
  • Enthusiastic about the outdoor/cycling industry, the people it attracts, and all the gear!
THE PERKS OF WORKING AT TPC:
  • Salary Range: $200,000-$230,000, depending on experience
  • 3 weeks paid vacation, 6 paid holidays, 3 floating holidays, and a paid day off on your birthday
  • 100% medical, dental, vision benefits, with a 60% dependent contribution
  • Company paid disability and life insurance
  • 401k with generous company matching 
  • Stock options: we’re all owners!
  • A fun, relaxed, and flexible work environment
  • Monthly all-hands company meeting keeps you engaged and connected to the business and your team members  
  • A culture of transparency with regular updates on company performance  
  • Group rides and amazing industry discounts
The Pro’s Closet is an Equal Employment Opportunity (EEO) employer and is committed to creating and celebrating a diverse work environment. We hire solely on the basis of qualifications, merit, and business need, without regard to race, sex, gender expression, gender identity, color, religion, national origin, age, disability, veteran status, genetic data or other legally protected status.

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