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Global Marketing Manager, MTB

Cannondale
Full-time
Remote friendly (Wilton, CT)
United States
For more than 50 years, Cannondale has been a leading innovator in the cycling world.  As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.
 
Develop and implement innovative marketing strategy for the Cannondale MTB segment.  Collaborating with PMD, R&D, Global Marketing team, Sales, external agencies and other segment managers to execute and deliver consistent product stories for the brand segment, globally. 

How You'll Contribute:
  • Lead the development of all Cannondale MTB segment Global Marketing objectives, strategies, and tactics specifically for the annual marketing planning process. Communicate the overall strategic plan and executional elements to all global regions and balance global strategies with local marketing conditions and needs.
  • Plan and oversee the advertising and promotion activities for the brand product lines including print, electronic, social, sales collateral, etc. Maintain consistent approach across all marketing efforts and upholds brand guidelines.
  • Develop launch strategies for the new products within the MTB portfolio that incorporates all consumer and dealer touchpoints including: Launch presentations, videos, social media plans, ad campaigns, buzz marketing, in-store communication and collateral
  • Work directly with all the global regions (US, Europe, Japan, China, UK, Brazil) to customize the global marketing plan, and new product launches, to best meet their regional needs
  • Relay technical stories to retailers and consumers in an easily identifiable format. Portray these stories in our catalog with creative and relevance to market.
  • This position requires strong collaboration between Creative team, agency, and Product Management, along with other functional groups.
  • Conduct well-prepared, educational, engaging presentations for sales meetings, MTB shows, and other events with internal and external customers. Support trade shows as needed.
  • Write clear and compelling new product marketing briefs- positioning, consumer profile, key features and benefits – that drive the creation of all Marketing communications and collateral
  • Utilizing the new product brief - create, develop, and measure the success of comprehensive marketing campaigns by developing marketing plans, tactics and all marketing collateral – brochures, microsites, print and digital ads, social media plans, in-store communications etc.
  • Coordinate the planning of all video Drive the create of all photography and video assets – including driving the scripting, shooting and editing of all product marketing videos and photography needs for each model year to provide the storytelling and video and photo assets needed for catalogs, Dealer books and websites.
  • Leverage consumer insight studies and competitive analysis to identify overall business trends, market opportunities and unique consumer needs to help guide product development and to position the product portfolio.
  • Create and manage marketing campaigns to support critical product lines in an on-going basis, through paid advertising, social media campaigns, and creating stories and promotions.
  • Activate the MTB sports marketing teams to drive consumer engagement, dealer engagement and to prove out the performance advantage of Cannondale Bikes
  • Support Marketing efforts when implementing the launch of new initiatives. Work closely with Creative Director and Marketing Director in ensuring the “voice of Cannondale” is consistent across all customer touch points.
  • Create specific and simple Brand/Product communication. Language that clearly and consistently, in all forms of marketing, communicates the positioning, key features and benefits of the Cannondale MTB line.
  • Develop compelling and breakthrough product and brand storytelling.
  • Follows internal controls and company policies as set by company and job function.
  • Contributes to the success of company by leading or assisting with other projects and tasks as assigned.
What You Bring to the Table:
  • A Bachelor’s Degree in Marketing with an emphasis in Business.
  • Must have 5-8 years of experience in marketing in the outdoor industry - with experience in the cycling, and specifically mountain category.
  • Exceptional strategy development skills coupled with very strong execution and project management skills.
  • Leadership expertise in integrated marketing and communications, marketing, campaign strategy, program management, demand generation marketing strategies, and customer life cycle metrics.
  • The ability to understand and appropriately apply key fundamental marketing concepts, processes and practices related to driving customer demand and motivation.
  • An excellent team player with the ability to manage up and across to build, foster and nurture relationships across departments.
  • Be a high-energy, can-do person who can operate in fast moving environment.
  • Strong organizational, analytical and problem-solving skills.
  • Proficient in Microsoft Office (Word, PowerPoint, Excel and Project).
  • Proven public speaking and presentation skills.
  • Must be willing to travel regularly globally.
  • Must have experience in the Bicycle Industry and have a strong grasp of the technical elements of MTB cycles and the MTB race scene.
  • Must be adaptable to unpredictable hours and work schedule.
  • Must be comfortable with public speaking and on-camera presenting.
Some of our Great Benefits: 
  • Comprehensive Medical/Prescription/Dental/Vision plans
  • Hybrid work environment
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • 401k and company match
  • Commuter Incentive Program
  • Volunteer Time Off
  • Voluntary benefits (critical illness, accident, and hospital indemnity insurances)
  • Great discounts on company products
  • Employee Wellness Program
  • EAP benefit
  • Parental Leave program
  • Access to group home and auto insurance
  • A mix of casual yet professional culture
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Cannondale we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, religion, national origin, ancestry, alienage or citizenship status, age, sex, sexual orientation, gender, gender identity, gender expression, marital status, disability, military service and veteran status, pregnancy, childbirth, and related medical conditions, or any other characteristic protected by applicable federal, state or local laws. For additional information, please click here. We will endeavor to make a reasonable accommodation for the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for a role with or participate in the hiring process with the Company, please let us know.

This job is closed.