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Ecommerce Content Specialist

YETI
Full-time
On-site
Austin, TX
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The eCommerce Content Specialist will work within the broader eCommerce team to brief, configure and deploy best-in-class customer experiences on our owned digital platform, YETI.com. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, you will help execute a strategy that unites content and commerce in a way that engages consumers and drives high converting shopping experiences.
 
Position Type (See Workplace Approach Below): Hybrid

Responsibilities:
  • Support Digital Leadership in developing a growth-oriented digital content strategy
  • Take an active role in website operations, maintaining copy and asset updates for seasonal relevancy, and proactively looks for opportunities for improvement on the website
  • Gathers campaign briefing requirements for promotion, duration and execution based off site content strategy
  • Report out on content and campaign performance, outlining key takeaways and recommendations based off insights
  • Responsible for setup, QA and publishing of site content in SFRA
  • Collaborate closely with cross functional teams for a connected customer journey for product and/or campaign launches
  • Work with creative partners for a premium brand experience on execution and launch of content
  • Accountable for Homepage execution, category support and monitoring performance
  • Ability to be agile and pivot on-going projects based off changing business performance and objectives
  • Partner with Digital Product and IT to improve frontend and backend ecommerce functionality
  • Quality Assurance for site updates to ensure a seasmless launch and customer experience
  • Create briefings to Marketing on specific needs of YETI.com, with regards to product education, campaign promotion, and other content initiatives
Qualifications and Attributes:
  • Bachelor’s degree in business, marketing or eCommerce or related field of study
  • At least 2 years of relevant experience in digital merchandising, eCommerce site operations, or site publishing
  • Proficiency in e-commerce platforms or content management systems
  • Familiarity with site analytics tools
  • Basic HTML experience is a strongly preferred
  • Experience in Salesforce Commerce Cloud (SFCC/SFRA) Page Designer and its 'Business Manager' functions is a plus but not required
  • Ability to deliver results in evolving framework with shifting priorities and technology
  • Strong interpersonal skills and ability to develop and manage relationships with cross functional teams
  • An obsession with user experience and interaction, website navigation, hierarchy, and content
  • Detail oriented and excellent time management skills
  • Self-starter and acts with a sense of urgency
  • General curiousity for customer journey
US Workplace Approach:
  • Onsite: Role requires you to be onsite full-time.
  • Hybrid: Role requires you to be located in Austin, Texas and is a mixture of onsite and remote.
  • Remote: Role is full-time remote.
Approach may vary based on role.

YETI is proud to be an Equal Opportunity Employer.

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This job is closed.