Director, Wholesale Insights & Engagement

KEEN Footwear

Full-time

On-site

Portland, Oregon, United States OR

$140,000 - $160,000 USD yearly

A Brief Overview

The Director, Wholesale Insights & Engagement creates and executes premium, physical and digital marketing strategies that play out within the companies retail partners, driving sell-through and consistent brand messaging.

Core Responsibilities

Creates individual marketing plans for key accounts, incorporating seasonal brand and marketing initiatives in collaboration with Sales and Wholesale Accounts teams.
Implements seasonal Go-To-Market (GTM) plans in the US Region to elevate key product launches and drive sell-in and sell-through in collaboration with the US Marketing team. Communicates marketing, campaign, and brand building initiatives to retail accounts (including buyers, merchandisers, and marketing teams), Sales team and visual merchants to ensure alignment with GTM strategies.
Establishes analytical processes and KPIs for individual strategic accounts. Leverages account platforms to increase engagement, drive traffic, and increase conversion. Reports monthly on account marketing insights and campaign analysis.
Evaluates the success of key account marketing programs and regional level plans by season using qualitative and quantitative measures. This includes events, in-store programs, point of sale, tech training, promotions, brand education, and materials. May also include in-store and web promotions, grassroots, peer-to-peer marketing efforts, and sponsorships.
Conceptualize and implements visual merchandising programs. Work with Sales team to develop point of sale materials for retail accounts and trade shows. Briefs internal and external creative teams and provide project oversight.
Attends sell-in meetings and trade shows. Manages marketing message and visual components of US trade shows. Builds and manage relationships with key account marketing and buying teams.
Curate best in class brand activation in wholesale, customer facing tradeshows, including regional shows and brand activations. Creates branded space activations with strategic key accounts in the US (branded space, SIS, walls, omni channel activations, social).
Manages wholesale marketing calendar and budget. Develop and manage budgets, work-back schedules, and sign-off procedures for creative resources.
Oversees US wholesale marketing employees. Administers performance reviews, coaching, and training. Participates in setting the annual goals for the department and ensures that team members understand their level of influence and contribution to those goals.

Education and Experience Required

Bachelor's Degree in Marketing, Business, or equivalent field. Required
10+ years experience in Marketing or Digital Marketing Required and
Experience in the Footwear industry Preferred

Competencies

Demonstrated knowledge and experience in retail marketing/merchandising.
Excellent written, verbal, and presentation communication skills with an ability to communicate at all levels of the organization.
Expert level knowledge of consumer buying behavior throughout the marketing funnel.
Self-motivated with ability to establish personal rapport and build strong business partnerships via phone, email, and in-person.
Excellent project management skills with a strong ability to prioritize.
Strong knowledge of current technology, trends, and best practices in retail and digital marketing.
Ability to build and manage comprehensive budgets
Thrives in a lean, fast-paced environment

Travel Required

30% domestic travel

Base Salary:

$140,000 - $160,000 yearly

This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and location. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN:

Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces.

KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.

At KEEN, we believe in a more just and equitable future for all people. As a global brand, we acknowledge that our business, buildings, and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes the knowledge, rights, and resilience of these peoples.

KEEN Footwear is an equal opportunity employer. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

This job is closed.