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Director - Visual Merchandising

Christy Sports
Lakewood, United States
$100,000 - $120,000 USD yearly

About Christy Sports:

At Christy Sports, we help people step outside. Outside the predictable and expected walls of their comfort zone, and into a never-ending journey. We were founded in Colorado in 1958, but we�ve been chasing adventure for much longer. Skiing and snowboarding aren�t just a job for us, it�s a lifestyle. No matter your level, we strive to give you the best experience possible and invite you to step outside with us.

Share the stoke for the Christy Sports Values

Exceptional Experience � Going above and beyond to ensure we create and exceptional personal experience. We contribute to this through listening, learning, compassion, and continuous improvement.

Live the Passion � We love what we do! Our passion for the outdoors inspires us to work hard to help everyone create their own stoke.

Our Strong Foundation � staying true to our collective history of local family shops, our relationships, integrity, and culture built through the years, sets us apart.

Be Good Humans � Strive to create positive impacts on the people, communities, and environment around us.

Fresh Tracks � Transforming outdoor customer service and experience by boldly re-envisioning our future.

About the role:

The Director of Visual Merchandising is responsible for the conceptualization, planning, communication, and execution of the visual merchandising strategy at Christy Sports. This role blends the art and science of merchandising to bring to life compelling and brand-appropriate shopping experiences while driving sales, margin, and units per transaction. The position will work closely with Merchandising, Marketing, and Store Operations to document, communicate, coach and support the implementation of our strategy. The ideal candidate for this role possesses a strong aesthetic sensibility and is also a proven business operator that takes ownership and drives results.

Essential Functions:

Strategy, Team & Leadership

  • Lead the development of the Visual Merchandising Standards Directive and the Seasonal Concepts/Playbook to support our key business initiatives, while defining a clear Christy Sports brand aesthetic
  • Lead and develop a team of Visual Merchandisers and guide retail store staff responsible for the execution of merchandise and fixture placement .Manage and oversee the VM budget for travel, signage, fixturing and display elements.

Product Presentation

  • Partner with Real Estate and Store Development team to assess new stores, store layout, and fixturing consistent with the store customer profile
  • Develop a playbook for the optimal store layout for various lines of business and product categories
  • Help educate and train store management and teams on the implementation of concepts and organization of products
  • Develop a process to ensure optimal playbook adherence to create consistency and maximize the customer experience
  • Help define roles and responsibilities between buying, planning, marketing, stores and visual merch including what decisions/choices are required (pricing presentation) and what have degrees of freedom
  • Communicate updates and changes regarding product promotion, signage, pricing and implementation, in conjunction with store operations
  • Document and maintain the store backstock capacity for various products and categories
  • Determine when/how to use vendor supplied materials (i.e. display racks, promotional materials, etc)

Reporting & Communication

  • Analyze sales trends and test/learn/scale according to business results
  • Optimize and refine store layout and provide input to allocation, backstock and assortment mix alongside Merchandising, Planning, and Store Operations
  • Provide feedback on merchandising assortment mix (color, print, brand mix)

Required Skills/Abilities:

  • 5-10 years experience leading Visual Merchandising for a multi-store retailer
  • Someone who likes to go the extra mile while collaborating with cross functional teams on a shared roadmap
  • Understand the nature of a dynamic, fast-paced, entrepreneurial environment and be comfortable with ambiguity.
  • Strong organizational skills, ability to multi-task, solve problems and anticipate challenges
  • A good human who values working with cross department partners
  • A plus, a motivated outdoor enthusiast who lives to share their passion with others


  • Frequent (40%) travel to visit retail store locations

The Perks and Benefits: (* Benefits for Year-Round Full-Time Employees)

  • Free Employee Ski Pass
  • Medical, Dental, and Vision insurance*
  • Employer Paid Basic Life Insurance and AD&D*
  • Voluntary Life Insurance (Employee/Spouse/Child)*
  • Health Care and Dependent Care Flexible Spending Accounts*
  • 401(k) Retirement Savings Plan with Company Match
  • Paid Time Off*
  • Paid Sick Time (State applicable)
  • Paid Parental Leave*
  • Short-Term and Long-Term Disability*
  • Employee Discounts (ski, retail, outdoor industry)

The budgeted range is $100,000-$120,000

Equal Opportunity Employer:

Christy Sports is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must regularly lift and /or move up to 25 pounds and occasionally lift and/or move up to 50 pounds. (Request help with heavy or awkward boxes/products). Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; climb stairs and ladders, stoop, kneel, crouch, or crawl and talk or hear. The employee is frequently required to walk.


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.