Director of Wholesale Sales

POSITION TITLE:  Director of Wholesale Sales
REPORTS TO:  Senior Director of Owned Brands
LOCATION: Hybrid, 1640 Redstone Center Dr, Suite 115A, Park City, UT 84098 
SCHEDULE: Full Time
PAY GRADE: Salary 

We are seeking an experienced and results-driven Director of Wholesale Sales to lead and expand our outdoor products in both the Canadian and Asian markets. The successful candidate will bring 15+ years of proven wholesale sales experience, with a deep understanding of the outdoor industry, and an established network across these regions. This leadership role demands a strategic thinker who can shape our wholesale strategy, foster relationships, and drive growth in highly competitive markets.

Key Responsibilities:

• Strategic Leadership: Develop and implement wholesale sales strategies to expand market share across Canada and Asia, aligning with overall business objectives.


• Market Expansion: Lead the growth and penetration of new and existing wholesale partnerships in Canada and Asia, identifying market trends and opportunities for growth.


• Relationship Management: Build, maintain, and nurture strong relationships with key distributors, retailers, and partners in the outdoor market.


• Revenue Growth: Drive top-line revenue growth by developing pricing, promotional, and sales strategies that align with customer demands in different regions.


• Cross-Functional Collaboration: Work closely with product development, marketing, supply chain, and customer service teams to ensure the successful delivery of products to wholesale partners.


• Team Leadership: Lead, mentor, and develop a team of sales professionals {once wholesale accounts are secured/orders placed}, ensuring high performance and fostering a culture of continuous improvement.


• Market Analysis: Conduct market research, analyze industry trends, and assess competitive activity to inform sales strategies and ensure alignment with business goals.


• Compliance & Risk Management: Ensure all sales activities comply with local regulations and company standards, especially in international markets.


• Reporting & Forecasting: Provide accurate and timely sales forecasts, reports, and performance metrics to senior leadership, making data-driven recommendations.

Key Qualifications:

• Experience: 15+ years of wholesale sales experience, with at least 5 years in senior leadership roles within the outdoor or related industry.


• Regional Expertise: Proven experience and deep understanding of both Canadian and Asian markets, including cultural, regulatory, and business nuances.


• Industry Knowledge: Strong familiarity with the outdoor gear, apparel, and equipment markets, including key players, products, and trends.


• Leadership Skills: Demonstrated success in leading sales teams and driving revenue growth through strategic planning and execution.


• Relationship Management: Exceptional ability to build and maintain long-lasting relationships with wholesale partners and key stakeholders.


• Analytical & Problem-Solving Skills: Strong ability to analyze market data, sales reports, and business performance metrics to make informed decisions.


• Communication Skills: Excellent written and verbal communication skills, with the ability to effectively present ideas and influence at all levels.


• Travel: Willingness and ability to travel frequently between Canada, Asia, and other key markets as needed.

Preferred Qualifications:

• Multilingual Abilities: Proficiency in additional languages is a plus.


• Education: A Bachelor's or Master's degree in Business Administration, Marketing, or a related field is preferred.


• Tech Savvy: Familiarity with CRM systems, wholesale management tools, and data analysis platforms.

This role is ideal for a seasoned wholesale sales leader who thrives in a global environment and has a passion for the outdoor market. If you are ready to make a significant impact and lead our wholesale sales strategy, we encourage you to apply.

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