Director of Marketing

Strider Bikes

Full-time

On-site

Rapid City, SD

$95,000 - $135,000 USD yearly

Strider is looking for a visionary person with the desire to help lead a global company to the next level; a roll-up-their-sleeves type who can see the bigger picture and is skilled in successfully developing and executing strategic plans while empowering high performing staff.

“At Strider, we love riding bikes and we love inspiring kids to ride.” This is the first sentence of our mission statement and we are 100% dedicated to inspiring kids to not only learn to ride, but to develop a lifelong love of riding. Strider Sports International, Inc, is the South Dakota-based company behind the industry leading, Strider Balance Bike for toddlers and children. This position is located in Rapid City, SD within the Strider World Headquarters.

The Director of Marketing’s primary responsibility will be to generate revenue and increase sales through market research, product marketing, communications, advertising initiatives and public relations.

This impactful leadership position will play a vital role in the company’s success and have important responsibilities that range from creative influence to business strategy. The DOM will use an analytical approach to drive a deep understanding of our fast-changing business and translate data into actionable insights with a focus on revenue growth and increasing market penetration throughout the world.

This person reports directly to the Chief Operations Officer but will meet regularly with the CEO and key leadership. The most qualified candidates should have experience in analyzing critical business data and developing improvement plans for advertising analytics. They will also have a background of proven leadership, an enthusiasm for all things marketing, a can-do attitude, and a belief that the more kids we get outside and riding, the better the world will be.

All interested applicants must:

Possess a knowledge of Strider and the market we serve.
Have the ability to understand, embrace, and portray the joy, challenge, adventure, and excitement that riding brings to life.

Functions:

Develop and implement a 1 to 3 year strategic plan for aggressive growth of brand awareness and market share
Coach, mentor, and provide oversight to a world-class creative marketing team of up to 8 people
Drive revenue by increasing sales through marketing activities
Negotiate advertising contacts
Oversee the company’s overall advertising strategy
Plan, direct, and coordinate marketing budgets in accordance with organizational goals
Conduct market research studies and analyze the results
Determine and track KPIs for the marketing department
Work with business development, product, and customer service teams daily
Use data and reports to make evidence-based decisions
Stay up-to-date with the latest technology
Lead a marketing team through the creative and brainstorming efforts for future projects

Qualifications:

Have 3+ years of marketing experience with a major brand
Prior experience working in the outdoor, active, or powersports industry
Have experience with E-Commerce and Mass Retail
Hands-on experience with CRM and SEO tools
Have a deep understanding of changing market dynamics
In-depth knowledge of big data analysis
Excellent organizational and time management skills
Good communication and interpersonal skills
Be both analytical and creative
Be able to prioritize and complete projects under tight schedules
Have the ability to collaborate with several departments on the same project
Have the desire to lead a global company to the next level through the messaging, voice, imagery, and branding of the love of riding
MA in Marketing, Management, or similar relevant field is a plus

Beneficial Qualifications:

Thrive in a fast-paced, ever-changing environment
Be committed to an active lifestyle and exercise

Physical Demands:

Must be able to lift, carry, and move items up to 30 lbs
Must be able to sit or stand for extended periods of time using a phone, computer keyboard, and monitor
Must be able to travel freely throughout the US and Internationally by vehicle or airline
Must be willing to occasionally assist after hours or for weekend events

Location and Hours:

This position is located in Rapid City, SD
Core Office hours are Mon-Thurs 8 am to 5 pm and Fri 8 am to Noon
Domestic and International travel as well as occasional support of weekend events should be anticipated

Pay:

$95,000 to $135,000
This position reports to the COO.
This is a full-time (40 hours per week), exempt position and qualifies for a full benefits package that includes paid time off, sick leave, a 401K plan, profit sharing, health insurance, and an extensive list of perks.

Strider Sports International, Inc, is the South Dakota-based company behind the industry leading, Strider Balance Bike for toddlers and children. Strider values a family-friendly workplace where the workdays fly by and the work itself feels like a grand adventure!

BEFORE taking action, re-read this ad and the job requirements to make sure it fits your skills and philosophy. If you see yourself as a candidate submit your resume and cover letter.

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This job is closed.