Director of Communications
Carhartt
Full-time
On-site
Dearborn, MI, USA
Location: Dearborn, MI, US, 48126
Company: Carhartt Inc
Position Details
Position Location: Dearborn, MI
Department: Marketing
Reports To: VP Brand Marketing
FLSA Status: Exempt
Job Band: Executive
Job Classification: Hybrid
Summary
The Director of Communications will be responsible for leading, driving, and executing a communications vision and strategy to deliver a compelling and consistent brand narrative for Carhartt. This role is accountable for devising a holistic communications plan that impacts our 6,000+ associates while enhancing our brand reputation as a premium workwear leader.
This position inspires a team to generate breakthrough brand stories engaging new audiences; national, regional, local-consumer-led, industry, and business media. This position is critical to strengthen our connections with our associates, our core consumer, and to diversify our audience through the lens of building a better world with all hard-working people.
We are All Leaders at Carhartt
In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way.
We Lead Self by being inclusive, recognizing that our differences make us stronger as we strive to build a better world, together, for all hardworking people. We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy.
Responsibilities
Position Location: Dearborn, MI
Department: Marketing
Reports To: VP Brand Marketing
FLSA Status: Exempt
Job Band: Executive
Job Classification: Hybrid
Summary
The Director of Communications will be responsible for leading, driving, and executing a communications vision and strategy to deliver a compelling and consistent brand narrative for Carhartt. This role is accountable for devising a holistic communications plan that impacts our 6,000+ associates while enhancing our brand reputation as a premium workwear leader.
This position inspires a team to generate breakthrough brand stories engaging new audiences; national, regional, local-consumer-led, industry, and business media. This position is critical to strengthen our connections with our associates, our core consumer, and to diversify our audience through the lens of building a better world with all hard-working people.
We are All Leaders at Carhartt
In our words and by our actions, we strive to emulate the hardworking example set forth by our founder, Hamilton Carhartt. We Lead Business by creating value, delivering on results, and making changes along the way.
We Lead Self by being inclusive, recognizing that our differences make us stronger as we strive to build a better world, together, for all hardworking people. We Lead Others by communicating and clearly defining the path as we walk bravely into the future. Working at Carhartt, we are all given a seat at the table and the honor of continuing the legacy.
Responsibilities
- Coach, mentor and develop team of direct reports.
- Develop and manage media relations, communications strategy, plans, goals, and budget.
- Works directly with Carhartt Senior leadership for internal and external communications to develop messaging that connects, motivates, and defines the voice of our brand and leaders.
- Develops high-quality written materials that convey Carhartt’s corporate narrative, including messaging platforms, press releases, Q&As, speeches, editorials, infographics etc.
- In partnership with the Diversity, Equity, and Inclusion team, is the thought leader on internal/external communications to inspire our associates and help guide productive conversations on this subject
- Leads a cross-functional effort with Brand and HR to develop and execute internal communication campaigns to engage our multi-dimensional associate community
- Oversee communications for the Crisis Management Team (CMT), articulating the issue, providing transparency to leadership, and developing a turn-key solution (internal/external) to inform our associates (at times-consumer, partners, suppliers, accounts) in a timely manner.
- Provides consistent and timely communications to associates across various communications platforms.
- Ability to transfer and ideate relevant communication methods to positively reach and impact a remote workforce.
- Develops in partnership with PR agency, media relations strategy, ensuring high-level placements in print, broadcast, and online media effectively reaching new audiences
- Directs seasonal/yearly PR plans in coordination with the Go To Market process to extend the brand and product proposition to influence and inspire media and consumers to consider Carhartt
- Plans and executes PR campaigns
Education
- Bachelor's Degree Required in Communication or Related Field
Required Skills and Experience
- 7-10 years’ experience of in-house Corporate/Internal communications and Public Relations experience or equivalent agency knowledge
- Experience working with high profile consumer brand is preferred.
- Excellent communications planning, writing and editing skills combined with speed, flexibility, and attention to detail.
- Proven ability to communicate plans across a global matrix organization; corporate, manufacturing, stores.
- Experience in corporate communications and public relations roles supporting globally branded organizations
- Strong multi-faceted PR, and media relations background.
- Extensive experience in employee communications preferred with a focus on digital and ability to translate message to non-computer users; manufacturing facilities, store, and distribution center associates.
- Ability to cut through complexity to find solutions and approaches for impact.
- Strong networking and relationship building skills; ability to influence others to take action
Working Conditions
- Office Environment
- Light Lifting (10-15 lbs.)
- Hybrid location: Associate will work on-site regularly as needed for work activities.
- Tobacco Free
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