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Creative Director, Global Brand Marketing

The North Face
Full-time
On-site
Denver, CO
$155,520 - $233,280 USD yearly
Join the North Face Family 

The North Face was built on a love for the outdoors and the desire to enable all types of exploration, for all people, from their backyards to the Himalayas. Over the last 50 years we've lived by our “true north,” the belief that exploration has the power to change us, to challenge us and to help us see the world from new perspectives. To help ignite a global movement of outdoor exploration, love for the natural world and an unwavering commitment to protect it, we welcome and encourage new participants to the outdoors. We extend our reach through support of non-profit organizations, establishing programs that connect participants with close-to-home recreation opportunities, and creating a connection with young leaders, inspiring them to explore and conserve.

As we enter our sixth decade, we pledge to:
  • Empower exploration and the thrill of the unknown for as many people as possible.
  • Protect the places where we live, play, and operate.
  • Evolve the way we make our products by improving our environmental performance and social responsibility in the supply chain.
Global Creative Director, Marketing

As the Global Creative Director for TNF Brand Marketing, your main responsibility will be to drive / enable our creative marketing strategy for Global Brand & DTC business partners. Core focus will be brand & commercial driving channels supporting the full spectrum of business priorities, seasonal brand / product campaigns and overall consumer’s TNF Brand experience. This role reports to the Sr. Creative Director, Global Brand Creative.

Unless prohibited by applicable law, please note it is a condition of your employment to abide by Company policy, including VF’s COVID-19 Vaccine Requirement Policy. In accordance with the policy, absent need for reasonable medical or religious accommodation or other exemption as allowed by state or local law, all eligible associates must present proof of being fully vaccinated for COVID-19 on the first day of employment. A copy of the policy and state specific addendum is attached for your reference.

How You Will Make a Difference 
  • Partner with cross functional Global Brand & DTC business partners to establish campaign creative strategies / direction & content development while bringing our Creative Vision to life.
  • Inform and drive senior management alignment on best practices in campaign creative, product marketing and seasonal marketing storytelling.
  • As an expert in the brand creative space, drive testing, data, and efforts to help improve existing team resources/output to ensure best practices and a consistent brand voice and tone.
  • Own / drive high-output (best in class) global creative direction & execution strategies with internal and external partners in a consistent brand voice and tone.
  • Own / drive best in class seasonal global brand campaigns, celebrating the innovative DNA of our brand, its rich outdoor heritage and authentic connection with our world of exploration.
  • Convey complex information and persuade several diverse stakeholders / audiences across multiple channels.
  • Own / drive cross functional alignment on key campaign launch moments and seasonal business priorities in market.
  • Be a true product expert, focused on holistic, product-driven narratives that showcase our “Athlete Tested Expedition Proven” innovations, and everything adjacent, that enables our explorers to do the things we love, through elevated seasonal product collections & emerging technologies that define our brand in the outdoor space.
  • Own / drive creative execution strategy, liaising with Global Brand Marketing, Brand Ops/PMs, GEO partners, Digital Marketing, and other business departments confidently.
  • Own / drive ongoing creative partnership with Global Brand Marketing to maximize long-term potential of seasonal content and story flow(s).
  • Own / drive Global tools for seasonal DTC Digital Content and Experience teams to ensure seasonal consistency in voice and tone across multiple categories.
  • Own / drive cross functional efficiencies and effective brand marketing engagement to optimize internal / external resourcing.
  • Own / drive team capabilities & individual talent though formal development opportunities and clear roadmaps for success.
  • Lead a high output (best in class) team through collaborative engagement w/ a strong sense of urgency on meeting expectations, quality standards, creative exploration, innovation, and continuous learning via timely and effective feedback.
  • Lead the Brand Creative department optimization and effort(s) to ensure efficiency, project prioritization, and effective talent-utilization.
  • Inspire and motivate Brand Creative / team to create work that enables The North Face to continue as leaders in the outdoor space.
  • Develop and inspire your direct reports focusing on their career development, as well as their increased ability to have more impact and influence in the TNF community.
Free To Be, Inclusion & Diversity 
As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success
  • BA or BS degree in brand management & creative marketing, 10+ years minimum relevant brand experiences and 5+ years in management including leading a team.
  • Demonstrated success as a conceptual thinker that understands complex issues and how to drive new concepts and creative solutions.
  • Broad theoretical knowledge or advanced knowledge of highly specialized fields and their interrelationships.
  • Demonstrated success in brand marketing experiences leading fully integrated brand campaigns.
  • Demonstrated success in establishing best in class consumer experiences, product launches, collaboration, and break through consumer activations.
  • Digital first mindset. Digital experience preferred.
  • Established concept visualization experience.
  • Deep consumer culture experience.
  • Experience in leading local & virtual teams.
  • Experience in managing a diverse and creative group of individuals and leading change based on purpose and values
  • Demonstrated ability to work with and inspire a broad range of individuals to work towards a common goal.
  • Strategic leader with the proven ability to recruit, retain, motivate, and develop team. 
  • Strong understanding of footwear & apparel marketing across gender.
  • International experience preferred.
  • Demonstrated ability to show up as a Leader both formally and informally. Engage, inspire, and guide associates individually and as a collective team to drive business performance. Able to harness the power of a team to grow the business and deliver upon our strategy.
VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You
We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation
VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Pay Range:
$155,520.00 USD - $233,280.00 USD annually

Incentive Potential:
This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Long-Term Incentive: 
This position is eligible to be nominated annually to participate in a Long-Term Incentive Plan. Specific details of the plan will be provided during the recruiting and interview process.

Benefits at VF Corporation:
You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our pay ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

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