Patagonia Provisions logo
Full-time
On-site
Sausalito, CA
$91,000 - $153,000 USD yearly
Role: Brand Lead, Seafood/Pasta
Team: Patagonia Provisions
Scope: Individual Contributor
Reports to: Provisions - Head of Sales, Marketing and eComm
Years of Experience: 5+ years
Location: Sausalito, CA

COVID-19 Vaccinations: Patagonia requires all employees to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.

Patagonia Provision is all about everyday food solutions for people and the planet.  We work to address specific environmental problems through organic, regenerative and responsible food production. Modern technology, chemistry and transportation combine to put more distance between people and their food than ever before. We harvest salmon indiscriminately or farm them in open-water feedlots, putting wild salmon in peril. We overgraze our prairies, fill our livestock with antibiotics, and drain fossil aquifers to water unsustainable crops. Chemicals reign supreme to maximize production, and the unknown impact of genetically modified organisms’ hovers over the entire industry. In short, our food chain is broken; Patagonia Provisions is about finding solutions to repair it. Our mission: we are in business to save our home planet.  Nowhere is the crisis more pressing than in the food industry.
As the Brand Lead, Seafood/Pasta you will be accountable for managing the Seafood and Pasta businesses, setting market strategy, developing product messaging, and bringing new offerings to life. 

What You’ll Do
  • Product messaging and positioning: Continue to establish Patagonia Provisions as a leader in the seafood and pasta categories; conduct market research and competitive analysis as needed to inform product strategy, messaging, pricing and future innovation.
  • Shopper and field marketing: Drive awareness and trial through in store and digital programs, demos, and events; increase retail distribution and velocity; provide post program analyses.
  • Analytics: Track and analyze business KPIs; translate wholesale, consumption, and digital performance data into actionable business insights and channel/customer improvement recommendations.
  • PR/Branded content: Collaborate with and provide analysis-based strategic insights to internal PR and creative resources as needed to support Seafood and Pasta. 
  • Digital marketing: Partner with ecommerce team on digital marketing, including email, performance marketing, influencers/affiliates, and partnerships as they relate to Seafood and Pasta.
  • Brand love: Serve as a passionate steward and advocate for the Patagonia Provisions brand and its values.
Who You Are
  • Focused on Healthy and Sustainable Food: Bring significant experience and credibility with the food revolution and are authentically passionate for foods that are healthy for the planet and people.
  • Growth Marketing Specialist: Possess a proven ability to support retail expansion and build effective, data-driven shopper marketing programs in a high growth environment.
  • Detailed and Adaptable Planner: Experienced at developing marketing plans, evaluating progress, and managing outcomes against an annual marketing budget.
  • Problem Solver: Bring a solutions-oriented mindset with a test-and-learn approach to quickly and continually improve our product and processes.
  • Skilled Communicator: Adept at conveying critical information in a variety of formats, both written and verbal. Has the ability to perceive and present analytically and creatively, to all levels of the organization, from support staff to executives.
Experience You Bring
  • 5+ years in CPG Brand Marketing experience, MBA preferred but not required.
  • Skilled at working effectively with cross functional teams both internally and externally.
  • Proficiency with syndicated sales data (SPINS, Nielsen, IRI) and Microsoft Office Suite.
  • Proven ability to identify and resolve issues, manage risk, develop detailed project plans, specifications, and reports.  
  • Proven track record of lifting brand awareness and driving growth.
Pay range: $91,872 - $153,120
Hiring range: $110,000 - $135,000
At Patagonia, pay ranges are assigned to a job based on the location specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

Employee Conduct
It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers and vendors.

COVID-19 VACCINATIONS
Patagonia requires all employees who enter a Patagonia owned or operated facility or who physically interact with others as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.

Equal Employment Opportunity
All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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This job is closed.