Area Director of Sales

Crescent Hotels & Resorts is seeking a dynamic and experienced Area Director of Sales & Marketing to lead a high-performing team in Brookfield, Wisconsin. This individual will oversee Sales & Marketing efforts for a newly opened dual-branded Courtyard & Residence Inn, as well as an established Residence Inn in the same market. The ideal candidate will develop, implement, monitor the hotels communication objectives, advertising and public relations. 

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!  

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need.  We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.  

We are committed to providing you with: 

• Highly competitive wages 
• An exceptional benefit plan for eligible associates & your family members 
• 401K matching program for eligible associates 
• Flexible scheduling to allow you to focus on what is important to you 
• Discounts with our Crescent managed properties in North America for you & your family members 

What will you be doing?

The Area Director of Sales and Marketing will develop, implement, and maximize the business plan with effective strategies through direct sales, digital marketing and revenue management.   This person will ensure effective internal and external communications with clients, potential customers, associates, and ownership.

The ADOSM will direct the solicitation efforts of the sales and catering team while overseeing rate, date and space commitments for group, banquet and catering customers. The ADOSM is also responsible to maximize total and ancillary revenue. 

Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.

Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.  Insure sales and catering team is proficient in working with brand channels, Cvent, Wedding websites and more.

Compile and/or direct the preparation of reports pertaining to the operation of the hotel to include, but not limited to, the annual budget and business plan, monthly forecast, pace reports, action plans, production reports and weekly summaries.

Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Participate in local organizations to develop business such as Chamber and CVB.

Develop and conduct persuasive verbal sales presentations to prospective clients, to ownership and associates.  Internally promote Crescent programs.

Prospect, entertain and meet in person and virtually with customers and clients, some of which will require travel.

Communicate both verbally and in writing to provide clear direction to the staff. Work with the digital and revenue team on promotions through third party channels.

Initiate preparation of computerized annual budget and business plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.

Organize and/or attend scheduled sales department and related executive team meetings. Participate in associate recognition and key community activities.

Perform any other job-related duties as assigned

What is required:

• Two years of experience as a Director of Sales or Senior Sales Manager.
• Hotel opening experience is a plus.
• Marriott Brand Experience and local market experience a plus.
• Excellent leadership, communication, interpersonal, sales and closing skills.