Marketing Manager

About Us:

Semper Fi Custom Remodeling is a fast-growing, award-winning remodeling company based in Black Mountain, NC. We are dedicated to delivering exceptional craftsmanship, operating with integrity, and ensuring unmatched client satisfaction. As part of our continued growth, we are looking for a team member to help share our story, connect with our community, and highlight the remarkable quality of our work.

Position Overview We are seeking a results-driven and strategic Marketing Manager to lead our marketing initiatives across three companies operating in two states. This executive-level role requires an expert in digital marketing, SEO, content strategy, and lead generation, capable of guiding a team, driving measurable business growth, and expanding our market presence. You will collaborate with cross-functional teams, including project development and production, to ensure marketing strategies align with company objectives and maximize ROI.

Key Responsibilities:

• Lead the marketing team, providing vision, guidance, and support for all campaigns and initiatives across three companies and multiple states
• Develop and execute comprehensive marketing strategies focused on lead generation, customer acquisition, and business growth

Closely monitor analytics, KPIs, and performance metrics, using insights to adapt campaigns and optimize results

• Oversee and support social media, content, email, SEO, website management, and event marketing initiatives to ensure brand alignment and consistent messaging
• Manage and optimize website content and SEO strategies to maximize visibility, engagement, and lead capture
• Evaluate industry trends, competitor activity, and customer behavior to inform marketing decisions and strategic planning
• Build and maintain professional connections and partnerships to expand market reach and enhance brand reputation
• Collaborate with project development, production, and other departments to ensure marketing efforts support business objectives and operational initiatives
• Mentor marketing team members, fostering professional growth, accountability, and collaboration
• Ensure consistent application of Marcus Sheridan’s They Ask, You Answer methodology, and demonstrate mastery of content marketing principles, lead nurturing, and inbound marketing strategies

Qualifications:

This role requires the ability to attend in-person events, meetings, and marketing initiatives in Black Mountain, NC, as needed. The Marketing Manager will represent the company at trade shows, community events, client meetings, and internal strategy sessions, ensuring alignment with marketing objectives and providing on-the-ground support for campaigns and initiatives. Candidates must be able to travel locally on a regular basis and actively participate in events that drive brand awareness and lead generation.

Extensive experience in digital marketing, with proven expertise in SEO strategy, keyword research, on-page optimization, and analytics Hands-on experience using SEO tools such as Google Analytics, Google Search Console, SEMrush, or comparable platforms Proven experience managing social media accounts, content marketing, email campaigns, and website optimization for business growth

Strong copywriting, editing, and content strategy skills, with the ability to translate brand messaging into measurable marketing campaigns Familiarity and proficiency with marketing platforms such as HubSpot, Canva, or comparable tools Deep understanding of digital marketing trends, branding, lead generation, and engagement best practices

Ability to work independently, manage multiple deadlines, and lead a team while maintaining brand consistency Valid driver’s license and reliable transportation for occasional site visits, events, and multi-state travel Commitment to thought leadership and mastery in digital marketing, content strategy, and inbound marketing methodologies, rather than just theoretical knowledge

Benefits:

Hyrbird Schedule Health, Dental, and Vision Insurance Options Paid Time Off (PTO): Vacation, sick leave, and paid holidays 401(k) with Company Match Professional Growth Opportunities: Training programs and advancement potential Additional Perks: Complimentary snacks, company-provided uniforms, and a supportive team culture

Equal Opportunity Employer Semper Fi Custom Remodeling values diversity and inclusion. We are committed to fostering an equitable workplace and do not discriminate based on race, color, religion, sex, gender identity or expression, national origin, sexual orientation, marital status, disability, genetic information, age, military service, or any other protected category.