Job Details
Job Description
This position is designated as a hybrid role based out of our headquarters near Carlsbad, California. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.
ABOUT:
THE POSITION With a deep understanding of prAna's brand, The Manager of Brand Marketing , you will play a key role in leading the development, planning, and execution of seasonal marketing strategies.
- Reporting to the Director of Marketing, you will help bring prAna brand and product campaigns to life across all consumer touchpoints.
This pivotal role ensures the seasonal product stories align seamlessly with our brand positioning. You will support initiatives that drive brand awareness, product storytelling, and deepen the emotional connection consumers have with our brand. HOW YOU WILL MAKE A DIFFERENCE Brand Marketing Help lead and influence the seasonal omni-channel marketing strategy; play a role in seasonal hind sighting and gather ongoing competitive insights to inform strategies and stay relevant Develop seasonal marketing briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends Be a critical contributor to seasonal asset planning applying strong organizational
skills:
and attention to detail Partner with Creative on seasonal campaign shotlists, ensuring all necessary product detail and positioning is included.
- Work with channels to capture their asset needs.
- Assist in development of the seasonal product messages in partnership with product merchandising to bring to life prAna’s product Strategize brand awareness and engagement activations for the prAna consumer.
- Maintain a close eye on the competition & consumer with regular deep dives and analysis that will ensure prAna’s relevance in the marketplace Responsible for developing and maintaining the Seasonal Toolkit, working closely with Creative to ensure all brand activations, campaign assets, messaging, positioning and product details are included.
- Support shareout and change management.
- Support GTM and business critical marketing channels, ensuring cohesive storytelling and timely launch Help to optimize tools and templates within the Brand Marketing organization and serve as the key owner of updating key calendars, roadmaps, and toolkits.
Partner closely with Marketing Ops Specialist on timelines and launches. Work cross-functionally with channels teams to put together thoughtful, cohesive plans for brand and product campaigns. Omnichannel orchestration - knows how to create cohesion between retail, digital, and wholesale channels so that each reinforces the brand and drives total enterprise growth.
- Reporting – develop holistic campaign reporting in partnership with marketing channels.
Partner with DTC Analyst on regular brand awareness kpi monitoring & reporting. PR / Events Strategize and execute brand & community events. Working closely with retail teams on in-store events.
- Manage event, seeding, brand awareness, and swag budgets Manage the day to day communication with external PR agency, guiding on brand & product priorities & messaging, reviewing celebrity/athlete seeding, and be the internal liason for editor seeding and/or interview opportunities.
Share out weekly and monthly PR reporting to internal partners.
- Responsible for internal PR – sharing launches, marketing activations, pr / influencer hits with the prAna and Columbia Corporate Comms team.
Sustainability Lead sustainability brand storytelling & execution, partnering closely with Sustainability team to ensure prAna’s sustainability initiatives are brought to the consumer in an authentic way. YOU ARE A leader and mentor, championing a positive team culture through promoting collaboration and communication Able to provide strategic guidance and actionable feedback to strengthen team capabilities and deliver impactful brand initiatives.
Passionate
about:
- building a strong brand in prAna YOU HAVE Bachelor’s degree in business, marketing or related field required 8+ years marketing
experience:
in brand marketing environment, overseeing external brand marketing and advertising agencies
Experience:
creating multi-channel, strategic marketing campaigns and events for brand and product launches
Experience:
- planning and executing in person and virtual media launch events
Experience:
working in international markets Apparel and/or sustainability marketing
experience:
a plus Photoshop and/or Adobe Illustrator preferred Knowledge and proficiency with Instagram, Facebook, Tik Tok and Pinterest Knowledge of document management (SharePoint), DAM (data asset management) helpful High level administrative/coordination
skills:
(e.g., data entry, tracking, compiling data, preparing materials, presenting data and information, following up on action items related to project management) Outdoor, yoga or other athletic
experience:
to connect with customer needs a plus Proficiency with MS Office (MS Outlook, Powerpoint, Word and Excel) Proficiency with Adobe Creative Suites and other PLM programs #LI-JC1 #Hybrid #prAna This job
description:
is not meant to be an all-inclusive list of duties and
responsibilities:
, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal
opportunity:
employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.
https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. Qualified applicants with arrest or conviction records will be considered for employment with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.
Material
job duties:
that will be considered in evaluating criminal convictions post-conditional offer of employment include cash handling, working with minors, servicing the public, and access to customers' confidential information. Salary Range: $107,500 - $179,900 *Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and
skills:
, years of
experience:
, and internal equity. At Columbia Sportswear Company, we’re proud to offer regular full-time employees a
benefits:
package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community.
Benefits:
that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness
benefits:
, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested. Our name means breath in Sanskrit, the life force that’s part of everything.
You might have noticed that we capitalize the A halfway through. That’s because we’re interested in middles. Specifically, the choices you make between your first inhale and last exhale. While your job doesn’t define your life, where you choose to work is important. prAna started over thirty years ago with the intention of making clothes that solve problems for climbers, yogis, and creatives so they could spend more of their life doing what they love.
Today, we’re still working with the same intention in mind, and if you’re interested in adding your
skills:
et to Team prAna – we would love to get to know you.
