Senior Product Manager

• Planar seeks a Senior Product Manager responsible for marketing and developing Planar's portfolio of professional displays. The role will manage products and/or product lines across the product lifecycle (inbound and outbound), collaborate with cross-functional teams, and develop the market needs of customers and channel partners. Responsibilities include product and competitive research, business case development, delivery of launch materials, and other product management duties.

A successful candidate leverages analytical skills and strong business judgment to understand the market and customers. This person thrives on continual progress, collaborates, and communicates effectively with diverse technical and business stakeholders.

Key Responsibilities:

• Contribute to the product roadmap based on customer needs, technology advancements, supply chain, and market dynamics.

Qualify and respond to the custom and unique requirements of key installations. Work closely with R&D and Sales to achieve customer design wins

• Gather accurate product information, create comprehensive tools, and deliver with a high level of professionalism and persuasion.
• Analyze the market and ensure that the product line leads the market.

Articulate product strategy and business case to executive leadership.

• Develop product requirements based on the target customer and market needs; work with R&D to enable timely response with compelling and profitable solutions.
• Manage product trade-offs and work with R&D to create compelling and profitable solutions.

Advocate and communicate marketing strategy: pricing, positioning, naming, channel strategy, and overall launch plan. Work closely with Marketing Communications to ensure the successful execution of all aspects of the product launch plan, including Custom bid requests, Press Relations, Events, Demonstrations, Sales Tools, Sales and Technical Training, Lead Generation, and Channel Programs.

• Develop and deliver compelling product sales training, which includes the necessary market, competitive, and product information for salespeople to represent and demonstrate the product to customers and partners.
• Maintain an ongoing roadmap of enhancements for assigned product lines based on Market, Customer, Sales, and Supplier interaction.
• Monitor the business performance of the product line and initiate recommendations to improve business results in an evolving market.

Key Relationships:

Cross-functional teams - Sales, R&D, Marketing, Operations, Supply chain, and other members of the company Internal and external suppliers External Customers Channel Partners

Education & Experience:

Bachelor's degree in marketing, finance, engineering, or equivalent experience. Minimum of 10 years’ experience in product marketing or product management. Preference for prior experience with audio-visual, display, or relevant technology products Preferred prior experience in Professional AV market

Knowledge, Skills & Abilities:

Ability to understand and respond to specific technical product requirements, successfully balancing customer and product capabilities. Exceptional analytical skills, including financial and competitive analysis. Results-oriented, with strong organizational, problem-solving, decision-making, and project management skills

Proven understanding of Product Management and ability to execute on all aspects, including:

Proven ability to develop market and product requirements. effectively communicate technical and non-technical concepts Proficiency in preparing and delivering articulate and compelling presentations. Ability to effectively influence cross-functional teams Ability to understand concepts quickly and function as credible subject matter expert.

• Drive for excellence at all levels of work, highly accountable.
• Demonstrated proficiency with MS Office Suite, including PowerPoint and Excel

Ability to participate actively and effectively in team development and team-oriented processes.

Knowledge of other organizational functions:

Engineering Manufacturing Sales & Service Operations

Other Requirements:

Requires domestic and international travel up to 20% of the time. All benefits start on first day of employment! 75% employer-paid medical for employee. Family coverage also included. 100% employer paid dental, and vision for employee and dependents 100% employer paid long-term, short-term disability, and life insurance policy

401k Match, if you’re contributing 5% we match 4%. 100% vested immediately. 10 paid holidays Starting at 15 days paid PTO (inclusive of sick and vacation time) annually Employee Assistance Program (EAP) Flexible Spending Account (FSA)

EEOC Statement:

• Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug free workplace