Sr. Analyst, Audience Growth

Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description NBC News Digital is seeking an Sr. Analyst, Audience Growth to help drive incremental revenue and value to audiences across NBC News. This role will work under the Audience team and will be responsible for NBC News’ commerce brands, Shop TODAY and NBC Select — driving audience monetization through paid media strategy. This role requires a strong understanding of the affiliate commerce space, a high level of curiosity, and a desire to test new initiatives with little or no historical data. The ability to partner cross-functionally, innovate, and pivot in a high-performing team is a must.

Responsibilities:

Own paid media performance tracking in partnership with external vendors Ability Own in-house affiliate and branded partnerships paid media campaigns

• Support Audience team in technical integrations, including CRM, CAPI (Meta/Google), CDP (e.g. mParticle), MMP (e.g. Kochava), etc.
• Manage paid media operations, including internal/external stakeholder management, reporting, content analysis, and ad creative quality assurance

Partner with manager on managing and optimizing a robust paid media budget Foster strong relationships and trust across the Commerce and Digital team key stakeholders, including Editorial, Partnerships, Product, and Analytics Partner with Commerce Editorial and Commerce Partnerships teams to operationalize campaigns that drive a positive ROI

• Track and submit invoices from vendors

Qualifications:

3+ years of work experience in digital performance marketing or similar roles, ideally with a commerce publisher

Experience working within Facebook Ads Manager and Google Ads:

Strong quantitative skills, including paid media forecasting and analysis Understanding of affiliate marketing and e-commerce metrics Ability to pivot and operate effectively in cross-functional organizations Has their finger on the pulse across the commerce and media industry

Experience using AI in an enterprise environment is a plus:

Additional Requirements:

Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $80,000 - $85,000

Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Business Segment: News Group HQ Compensation: USD80000 - USD85000 - yearly