Advocacy & Training Manager

Job

Description:

Changing the World, One Kibble at a Time Champion Petfoods is expanding! We are excited to announce we are looking for a Advocacy & Training Manager to join our rapidly growing company. Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry.

Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities. We would love to hear from you if you are passionate

about:

personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company. Here’s the scoop - Summary As the Advocacy & Training Manager for the Market Strategy & Deployment team, you will play a critical role in developing and delivering advocacy training programs that enable our sales associates to effectively communicate our brand values, product

benefits:

, and nutritional expertise to customers and partners. You will also engage our retailer and distributor partners with trainings that educate and excite them to promote our brands’ unique value propositions directly with shoppers. You will ensure that advocacy efforts are aligned with global standards while tailored to the unique needs of the North American pet food market.

Front and center stage, “face of advocacy”. This role offers a hybrid work schedule, with time split between remote and in-person work.

Key Responsibilities:

• Training Program Customization & Delivery Leverage global training content to develop and execute training programs.
• Implement comprehensive advocacy training programs focused on pet nutrition, product knowledge, and brand storytelling tailored for the North America sales team and key customers.

Localize global advocacy content to reflect North American regulatory

requirements:

, market trends, and customer preferences in the pet food industry.

• Facilitate engaging training sessions using a mix of in-person, virtual, and digital learning tools.
• Develop “train-the-trainer” programs to enable sales leaders and internal trainers to cascade advocacy training effectively.

Stakeholder Collaboration & Alignment Partner closely with global advocacy teams, marketing, product development, regulatory affairs, and sales leadership to ensure consistent messaging and compliance. Act as the voice of the North America sales team in global advocacy strategy discussions, providing insights and feedback to optimize training content and delivery.

• Measurement & Continuous Improvement Define and track KPIs related to training participation, advocacy adoption, and impact on sales performance and customer engagement.

Collect and analyze feedback from sales associates and leadership to continuously refine training programs. Stay informed on industry trends, competitor activities, and regulatory changes affecting pet food advocacy and sales. Compliance & Best Practices Ensure all training materials comply with North American pet food regulations and company policies.

Promote best practices in advocacy and sales enablement across the region and share successful approaches globally. Key

Requirements:

Bachelor’s degree in business, Marketing, Animal Science, Nutrition, or related field preferred. Minimum 5 years of

experience:

in sales, sales training, enablement, or advocacy, ideally within the pet food, animal health, or FMCG sectors. Strong knowledge of pet nutrition, pet food products, and regulatory environment in North America. Excellent communication, presentation, and facilitation

skills:

with the ability to engage diverse audiences. Proven ability to collaborate cross-functionally and manage multiple stakeholders. Data-driven mindset with

experience:

in measuring training effectiveness and impact. Passion for pets and commitment to improving pet health and wellness. What can you expect from Champion? Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment. Earnings: $100,000 - $120,000 USD annual salary, annual bonus eligibility, 401k with company matching.

Industry Competitive

Benefits:

Medical, dental, vision and employee assistance programs to meet your individual or family needs. Continuing

Education:

In house & online learning & development, as well as an

education:

• assistance program.

Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere. Other Perks: Free bag of premium pet food each month. What are you waiting for? Join the pack! Come as you are. We value diversity in all forms and know the power it can bring.

Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us. Champion is an equal

opportunity:

employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here. #cpfind The base pay range for this position at commencement of employment is expected to be between the range listed above, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge,

skills:

, and

experience:

The total

compensation:

package for this position may also include other elements, if eligible, including variable pay, medical and dental

benefits:

, participation in 401k plan, and paid time off

benefits:

Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part-time schedule, store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment. We’ve been making ORIJEN™ and ACANA™ food for dogs and cats since 1985, and we only make premium pet food.

We source only the finest WholePrey animal ingredients – the most nourishing parts of the animal – from a carefully curated group of suppliers before our Ph.D.-level nutrition experts and veterinarians craft them into safe, quality foods in our state-of-the-art kitchens.This is the best way we know to provide pets with peak nutrition, optimal nourishment and ultimate flavor.

We sell our ORIJEN™ and ACANA™ pet foods in more than 90 countries and we couldn’t be more proud to see Pet Lovers around the world putting their trust in the high caliber, premium foods we craft.