Real Estate Marketing Coordinator

Job Details Job Location: CHARLOTTE, NC 28217 The Real Estate Marketing Coordinator will lead and execute AFM Real Estate’s marketing strategy across all AFM Regions and Disposition Services. This role combines strategic oversight, creative content development, and graphic design execution to ensure consistent company brand messaging and effective outreach across digital, print, events, and relationship/networking platforms. The position will manage real estate campaigns, supervise marketing projects, and collaborate with AFM’s marketing team, internal real estate personnel, and external vendors to drive awareness, engagement, and lead generation to sustainably grow AFM Real Estate’s business across our operating footprint

More about who we are American Forest Management, Inc. (AFM). Founded in 1966, AFM is a leading national forestry consulting firm based in Charlotte, North Carolina. The company sustainably manages and provides timberland consulting and real estate services for privately owned timberland throughout the United States, Panama and Costa Rica. AFM’s team of professionals is focused on meeting client needs by providing a complete range of land management services.

AFM Real Estate (AFMRE) is the dedicated timberland and rural land brokerage division of American Forest Management, Inc. (AFM), with a national footprint, headquartered in Charlotte, North Carolina and backed by a regionally dispersed team, AFMRE represents a broad range of clients from families and landowner groups to institutional owners across the United States. Our local market presence allows for hands-on, relationship-driven service, while our scale and integrated support teams enable us to execute large, complex dispositions and acquisitions with professional marketing, disciplined process management, and strong deal execution.

AFMRE provides comprehensive real estate services for timberland, farmland, recreational, and transitional land, including property marketing and sale advisory, buyer outreach and qualification, sealed-bid and competitive sale processes, acquisition support, valuation guidance, due diligence coordination, and transaction management from listing through closing. Leveraging AFM’s deep bench of foresters and specialists, our team can also integrate supporting analyses and deliverables such as timber inventory, GIS and data management, cash flow and yield modeling, and land and wildlife management insight, helping clients make informed decisions and maximize value for their land assets.

Essential Duties and Responsibilities:

Strategic Marketing & Campaign Management

• Develop and implement national marketing strategies to promote awareness of AFM Real Estate services to drive qualified leads promoting sales efforts and procurement of new business.
• Oversee organic and paid acquisition channels including SEM and PPC for the real estate website, and monitor campaign performance against KPIs
• Manage social media and email campaigns and event marketing activities.
• Manage the real estate marketing budget for the corporate real estate team. Provide support for regional real estate marketing budgets.
• Build strategic relationships with third-party vendors, sponsors, and partners.

Creative Content Development

• Create compelling content for print, web, video, and social media aligning with our company brand while promoting our land based real estate niche.
• Lead marketing brainstorming sessions and conceptual development with internal real estate teams and vendors.

Write and edit copy for brochures, proposals, presentations, advertisements, and digital platforms.

• Conduct research and interviews to understand land industry trends and client needs.

Graphic Design & Brand Management Brainstorm, design, and produce real estate marketing materials including flyers, banners, signage, and digital ads.

• Maintain and update the real estate website, act as liaison with third-party developers.
• Manage real estate marketing templates and assets for internal use.
• Ensure consistent company brand messaging across all platforms and product lines.
• Leadership & Collaboration
• Collaborate with AFM Real Estate Leadership, marketing team, internal clients, and external vendors.
• Provide guidance and feedback to ensure high-quality deliverables and timely execution.

Knowledge and Abilities:

Brings energy, optimism, and a cooperative spirit to team environments. Excellent written, oral communication skills, and networking ability Adaptable and effective in working with a diverse range of internal and external stakeholders. Strong attention to detail Good organizational and planning skills

Creative and strategic thinking, problem solving Authentic connection to the rural land lifestyle and an informed perspective on the challenges and opportunities facing landowners today. Experience working with clients and communities connected to rural lifestyle, agriculture, timberland, and/or outdoor recreation a plus.

Strong listening capabilities with the ability to translate communications into appropriate course of action.

Education/Experience:

Bachelor’s degree in marketing or a related field. 2+ years’ experience desired working in a field related or adjacent to land real estate preferred. Work Environment Join our team and thrive in a dynamic and collaborative work environment that values innovation, integrity, and professional growth. At American Forest Management, we foster a culture of teamwork and open communication, where every team member’s contribution is recognized and valued.

Salary and Benefits Salary commensurate with qualifications and experience Paid holidays Paid vacation schedule Healthcare and disability plan 401(K) retirement plan Eligible for annual bonus plan

About AFM:

For over 50 years, American Forest Management has helped landowners manage, buy, sell, improve, and enjoy millions of acres of land. We remain dedicated to our vision of making land ownership more rewarding by helping clients unlock the full potential of their property. Through expert services and decades of experience, we build lasting relationships grounded in trust and shared success.

We are committed to high-quality, sustainable forest management and responsible environmental stewardship. Our approach to sustainability is rooted in our six core values—Integrity, Stewardship, Innovation, Dedication, Respect, and Knowledge—which guide every aspect of our forestry consulting operations and drive us to promote sustainable business practices.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, or national origin.

Qualifications: