Altra: Global DTC Analytics Manager

At Altra, we are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community. When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.

So, before we get to the job details, take a minute to learn a little more

about:

us – our values and our culture. If you can see yourself working side-by-side with a team of people driven to discover more

about:

ourselves and the world around us, Altra just may be the place for you. To learn more

about:

our values and our culture, visit Altra Careers or www.altrarunning.com. What will you do? A day in the life of a Manager, Global DTC Analytics at Altra looks like this. As the Manager of Global DTC Analytics, you will set the strategic direction for analytics across Altra’s Direct to Consumer business globally, including North America (AMER) and Europe, Middle East & Africa (EMEA).

You’ll lead the development and execution of a unified analytics strategy, ensuring alignment with global business objectives and local market needs. You will establish and maintain standardized reporting frameworks and dashboards for AMER and EMEA, enabling consistent measurement, benchmarking, and actionable insights across regions.

Combining strong analytics expertise with DTC knowledge and high business acumen, you’ll partner with stakeholders across the Altra brand (marketing, ecommerce, operations, product, etc.) to unearth actionable insights that support and guide both strategic and tactical decision making. Your ability to combine disparate data sets and use data visualizations will make it easy for the Altra Leadership Team and other stakeholders to understand opportunities and make quick business decisions.

You will support day-to-day management of our North American revenue forecast (US & CA) on both ecommerce and brick-and-mortar stores and connect the dots from business and consumer metrics trends to the impact on business KPIs. As a component of this analysis, you will own analysis and strategy on all ecommerce conversion rate optimization efforts.

This role will lead the team in uncovering friction points in the sales funnel and then partner with UX and design teams to structure tests to remove identified friction. This role will manage and mentor a direct report analyst to support analyses across regions, fostering collaboration and professional growth in a global context.

This role reports to the DTC Director and is located in our Denver, CO headquarters.

Key Responsibilities:

• Analyze customer data and onsite funnel performance to produce actionable insights that impact decision making and business outcomes.
• Uncover improvement opportunities across customer acquisition, retention, and site metric KPI’s and driving action against them with cross functional partners (marketing, content, merchandising, product).
• Champion creation of analytics of the Altra retail stores business to drive key inventory and merchandising decision making.
• Serve as the 'Pulse of the Business' by creating and maintaining reports and dashboards that track global performance.
• Drive forward our global analytics roadmap, proactively identifying gaps and opportunities within reporting capabilities and solutioning with broader VF analytics team.
• Own forecast accuracy improvements for the AMER market across ecom and retail stores.

This role’s knowledge of the performance data is critical in feeding back into the monthly financial forecasting process with inputs from seasonal assortments, customer acquisition plans and long-range planning targets.

• Partner with regional teams to ensure adoption of best practices and data-driven decision making.
• Lead consumer data analyses to understand customer segments and support marketing activation.
• Drive conversion rate optimization efforts and guide prioritization of site improvement opportunities.
• Build and manage a high performing team to expand the reach of DTC analytics across the organization and globe.

This role has 1 analyst reporting to it. What do you need to succeed? We all have unique

skills:

that we bring to work and celebrate every day. For this role, there are foundational

skills:

you’ll need to succeed and excel. Additionally, while formal

education:

in a related field is great to have, we are most interested in your 6-10 years of

experience:

and professional achievements. The foundational

skills:

you will need in this position are: • Analytical: You love working with data and are proficient in tools like Excel, Tableau, Power BI, Google Analytics, and Google Tag Manager.

• Curious: You seek to understand why metrics move and uncover hidden opportunities.
• World-Class Communicator: You excel at distilling complex analytical concepts into coherent stories and recommendations.
• Results-Driven: You take pride in delivering great work and improving digital KPI’s.
• Collaborative: You support others and help build their analytical

skills:

ets.

• Aptitude for Growth: You’re excited by fast-paced growth and have

experience:

managing analysts and scaling leadership as business needs evolve. There are also a few

skills:

that are not required but preferred.

• SQL query writing abilities, especially with Google Big Query.

•

Experience:

with on-site analytics tools like Quantum Metric and taking data from them and turning it into actionable tests to drive business outcomes. •

Experience:

• implementing analytics solutions and reporting structures across multiple geographies.

Now WE have a question for YOU. Are you in? #LI-WM1 Hiring Range: $112,320.00 USD - $140,400.00 USD annually Incentive Potential: This position is eligible for additional

compensation:

awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional

compensation:

eligibility for this position will be provided during the recruiting and interview process.

Benefits:

at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVF

benefits:

.com and by clicking Looking to Join VF? Detailed information on your

benefits:

will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data. In determining the specific

compensation:

for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment

opportunity:

for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance

requirements:

, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. From inspiration to innovation to an evolution. Altra Running was founded on an innovative approach to running shoes. An approach that took us from the back room of a specialty running store to the front of the pack on roads and trails across the world.

An approach that has kept us going for a decade and aims to keep you running for a lifetime. And an approach that ultimately inspired—and continues to inspire—every single Altra shoe. Naturally, Altra Co-Founders Brian Beckstead and Golden Harper met on the first day of cross-country practice their sophomore year at Orem High School in Utah.

From there, it was off to the races, both literally and figuratively. When it comes to shoes, innovative thinking runs in the Harper family. So it was no surprise when Golden toasted a pair of shoes, heating them just enough to be able to remove the heel and form a Balanced Cushioning platform. What was surprising was the result: For the first time in his life, Golden was wearing a running shoe that he felt wasn’t obstructing the way he ran.

Wide-lacing shoes inspired a FootShape™ design. A household toaster oven inspired Balanced Cushioning. FootShape™ and Balanced Cushioning inspired 1,000s of people to purchase brand new, unmodified shoes and take them to a shoe cobbler to hack them up and balance them out. That’s the foundation of Altra Running: innovative, disruptive thinking.

We’re going to continue to innovate. Continue to inspire that break-free feeling of getting out there, far from expectation and constraint. We will continue to earn new perspectives by reaching new heights. We will continue to blaze trails and explore new roads. And continue to show up unapologetically ourselves as we encourage all who run to do the same.

Join us. VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment

opportunity:

employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of

opportunity:

, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility

requirements:

under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.

If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.